Marketers are investing more in content, but that doesn’t mean sales departments are using it. In fact, according to research, 65% of sales teams use less than half of the content their marketing department produces.
Download this new E-book from Demand Gen Report to learn how progressive companies are addressing this disconnect by closing the loop and creating the right content assets for key points in the sales funnel.
Key questions covered in the E-book include:
- How are marketers using analytics to track the impact of content marketing on sales and revenue?
- What messaging triggers is the audience responding to at different stages?
- What types of content made the biggest impact with different buyer personas?