Demand Gen Report

John Clese, Avectra

John Clese helps to define Social CRM and provides insights into how data enables non-profits attach behaviors and activity to traditional transactional metrics.

View: Part 1: Engaging Donors • Part 2: Social CRM • Part 3: Moves Management

Episode Notes:

• Avectra: Website • Twitter
• John Clese: Twitter
• Alicia Fiorletta: Twitter

John Clese, Avectra

DGR's Associate Editor Alicia Fiorletta sits down with John Clese from Avectra to discuss how we'll non-profits know their donors and how they can better communicate to drive engagement.

View: Part 1: Engaging Donors • Part 2: Social CRM • Part 3: Moves Management

Episode Notes:

• Avectra: Website • Twitter
• John Clese: Twitter
• Alicia Fiorletta: Twitter

Jim Meyer, Vice President, eTrigue Corp

Form abandonment continues to be a major problem for many B2B marketers. DGR Senior Editor Matthew McKenzie speaks with Jim Meyer, Vice President and General Manager at eTrigue Corp., about eTrigue's Dynamic Progressive Forms, a new web form building technology that can double form completion rates.

Episode Notes:

• eTrigue: Website • Twitter
• Matthew McKenzie: Twitter

Brian Kardon, CMO, Lattice Engines

Following the recent announcement that Lattice Engines had secured a $20 million round of venture funding, DGR's connected with the company's CMO Brian Kardon to discuss the company's plans for investing the capital to continue the growth of its predictive analytics tools for enterprise sales teams.

Episode Notes:

• Lattice Engines: Website • Twitter
• Andrew Gaffney: Twitter

Heidi Melin, CMO, Eloqua

Unveiling a new logo and tagline at Dreaforce, Eloqua’s CMO Heidi Melin shares insights the changes facing the modern marketer, including an early look at social enterprise marketing with Chatter inside Eloqua, which integrates Salesforce Chatter to bring social collaboration directly into Eloqua’s marketing automation solution.

Episode Notes:

• Eloqua: Website • Twitter
• Andrew Gaffney: Twitter

Chad Ruff, CEO, SalesFUSION

With integration a hot topic among marketers, Demand Gen Report connected with Chad Ruff, CEO of SalesFUSION to learn more about the company’s release of its new Fusioncast webinar management platform. The new solution offers users of GoToWebinar the ability to build, manage, track and score their entire webinar campaign inside of the company’s marketing automation platform.

Episode Notes:

• SalesFUSION: Website • Twitter
• Andrew Gaffney: Twitter

Zach Bailey, VP Products, Pardot

Demand Gen Report caught up with Zach Bailey, VP Products for Pardot, on the floor at this year’s Salesforce Cloud Expo. Bailey discusses Pardot’s latest quarter of record-breaking growth and the company’s expansion from its traditional SMB market into the enterprise. Bailey also details some of Pardot’s recent new product announcements, including a new landing page builder and analytics features.

Episode Notes:

• Pardot: Website • Twitter
• Andrew Gaffney: Twitter

Amnon Mishor, Founder/VP Products, Leadspace

Demand Gen Report caught up with Amnon Mishor, Founder and VP Products at Leadspace, at Dreamforce 2012 to discuss his company’s groundbreaking approach to finding relevant sales leads. Mishor explains how Leadspace, uncovers highly qualified prospects using intelligence gathered from social networks, the web and lead databases -- all blended into a single view.

Episode Notes:

• Leadspace: Website • Twitter
• Matthew McKenzie: Twitter