DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!
Daniel West, Executive Vice President of Strategy & Corporate Development at SAVO, discussed the company's partnership with Salesforce.com with Demand Gen Report. He provided insight on how the partnership helps salespeople better manage their CRM system and offer the right message at the right time.
During his presentation at the 2015 B2B Content2Conversion Conference, Michael Brenner, Head of Strategy for NewsCred, highlighted several trends that B2B brands are leveraging as part of their content marketing initiatives. He cited building buyer relationships and preparing personalized content for the each stage of the buyer's journey among the strategies being implemented by B2B marketing leaders.
Mark O'Connell, CEO of SAVO, discussed how the buyer and seller can have a really inspiring conversation. He noted that progressive sales organizations are adding the right tools to make the life of an individual seller much more productive.
Advocates are playing an increasingly important role in B2B marketing, Jim Williams, VP of Marketing for Influitive, told Demand Gen Report in an interview at Dreamforce. He said many major marketing organizations are having success by enlisting their fans to get the word out about their products.
Justin Gray, CEO of LeadMD, provides his perspective on the new marketing cloud presence at Dreamforce this year, while also sharing insight on what customers are looking for from marketing companies and how these needs are spreading into all types of verticals.
This year at Dreamforce, Lattice Engines CMO Brian Kardon shares his insights on predictive analytics with big data, giving marketers – and the sales team – a forward-looking perspective about who in the target audience you can close in on.
DemandGen International CEO David Lewis sits down with Demand Gen Report to outline how the marketer’s presence has changed over the years at Dreamforce, while also highlighting how marketing automation is continuing to grow as a major factor for companies and how it has been affecting DemandGen International.
From Oregon-based startup to a 2000+ customer-base, Act-On CEO Raghu Raghavan speaks with Demand Gen Report at Dreamforce, discussing the amount of growth the company has seen since its start in 2008, while providing on two new product launches.
Anita Wehnert, Product Marketing Leader at ReadyTalk, sat down with Demand Gen Report to share her insight on how buyer behavior is being analyzed from both the marketing and sales teams this year at Dreamforce, while also touching on how effective webinars are useful at any stage of the buying cycle.