DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!
Content is one of the key ingredients to realize the full impact of marketing automation. In this short video clip, Jeff Erramouspe, President of Manticore Technology shares insights into how Manticore factored the creation of content campaigns into its latest release and also addresses some of the research findings that will be presented and discussed at the Content2Conversion Conference, April 24 in New York City.
Marketers continue to initiate a seat at the revenue discussion table, which has created an urgent need for a metrics-based approach to campaign initiatives. In this short video clip, Lenskold shares how measurement helps sales and marketing teams understand what's working, so they can implement repeatable tactics for success. Learn more about content metrics for success during Jim's closing keynote address at the Content2Conversion Conference, April 24 in New York City.
As we gear up for the Content2Conversion Conference, April 24 in New York City, Jon Russo, Founder of B2B Fusion, stopped by the DGR media studio to share a sneak peek of his upcoming panel during the event. Russo will moderate a panel on real world content marketing success stories, directly from B2B executives that brainstorm content for American Express Small Business and LivePerson. In this short video clip, Russo shares some of the most pressing challenges for B2B content marketers, as well as the key takeaways attendees can expect from the panel. To learn more about the Content2Conversion Conference or register, visit www.content2conversion.com
To effectively speak to buyer needs and pain points, marketers are integrating content messaging into their overall campaign strategies. Gray highlights the need for organizations to effectively demonstrate thought leadership to speak to buyer pain points and objectives. Additionally, Gray shares best practice tips to map out content based on key campaign goals.
During the upcoming Content2Conversion Conversion this spring in New York City, Hopkins will present a session highlighting the types of content that work for middle of the funnel nurturing campaigns that help move prospects closer to buyers. During this short video clip, Hopkins shares a real world case study example about a B2B e-Commerce organization that drove 34 high quality leads in less than a day via repackaged, optimized content!
“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation. Gray highlights the need for organizations to embrace all three components to effectively develop a “buyer persona” and understand how to speak to prospective buyers. Additionally, Gray discusses the attributes of a successful marketing process.
To learn more about the role of process in marketing campaigns, download the brief titled "Recharging Your Marketing Automation For 2012: 3 Critical Components Of Maximizing Your Automation Investment."
Many marketers are starting to realize the value of analytics in mining successful prospect relationships, as well as understanding marketing’s impact on revenue. Gray highlights why analytics are critical for successful campaign management. Additionally, Gray discusses ROI pressures and how marketers are cultivating a greater role in the revenue discussion. To learn more about the role of analytics in marketing campaigns, download the brief titled "Recharging Your Marketing Automation For 2012: 3 Critical Components Of Maximizing Your Automation Investment".
Savvy BtoB buyers are conducting their own research on vendors and solution providers without the help of salespeople. This challenges organizations to clearly and immediately demonstrate value by resonating with their target buyers. During the MarketingSherpa B2B Summit September 26-27 in Boston, MA, Dr. Flint McGlaughlin, CEO & Managing Director, MECLABS answers key questions on developing a value proposition. McGlaughlin highlights initial steps and strategies to understand the target customer, as well as the role of content marketing in value propositions.
Bryan Brown, Director of Product Strategy, Silverpop
On the heels of a partnership announcement with social sign-on technology provider JanRain, Silverpop Director of Product Strategy Bryan Brown highlighted the company's Social Connect product introduction, and what it means for marketers. Focused on providing marketers with the tools necessary to capitalize on today's on-the-go buyer, Brown detailed how Silverpop's customers are utilizing technologies like QR codes to drive people back to a video, or share content. Additionally, Brown shared insight into how marketers can extend the life of current content to maximize collateral.
