Many marketers are starting to realize the value of analytics in mining successful prospect relationships, as well as understanding marketing’s impact on revenue. Gray highlights why analytics are critical for successful campaign management. Additionally, Gray discusses ROI pressures and how marketers are cultivating a greater role in the revenue discussion. To learn more about the role of analytics in marketing campaigns, download the brief titled “Recharging Your Marketing Automation For 2012: 3 Critical Components Of Maximizing Your Automation Investment".
