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Monday, 22 October 2012 16:35 |
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 A must-read for all marketing and sales executives, the 3rd Annual B2B Buyer Survey offers new insights into:
- Buyer expectations and vendor performance
- The expanding sphere of influence researching potential solutions
- The new realities for when sales makes contact with prospects
Presented in an easy to scan format with plenty of charts and takeaways, the B2B Buyer report provides guidance on how marketing and sales teams can adapt to changing buyer behavior including:
Preferences for contact type at various stages of the buy cycle:
- The role of timeliness and relevance in vendor selection
- The changing realities of budgets for B2B buyers
- The optimal touch points for sales and marketing to connect with prospects
Complete the form below to download this report:
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