DemandGen Report

When: Tuesday, January 24 - 1:00 pm EST / 10:00 am PST - Register Today

Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss:

• How content and inbound marketing fit into your marketing mix
• How to build a business case to fund an inbound and content marketing strategy
• Why it's important to think holistically about these processes instead of treating them as distinct channels
• How these techniques can turn your organization into a revenue center
  
  

Speakers: 

Ardath Albee, Speaker and Author
eMarketing Strategies for the Complex Sale
(@ardath421)

Robert Rose, Author and Strategist-In-Residence
Content Marketing Institute
(@Robert_Rose)

Marcus Sheridan, Speaker and Blogger
The Sales Lion
(@TheSalesLion)

Mike Volpe, Chief Marketing Officer
HubSpot 
(@mvolpe)

Moderator:
Candyce Edelen, President & CEO
PropelGrowth
(@CandyceEdelen)

Register Today. 

Wednesday, Jan 25, 2012 1:00 PM - 2:00 PM EST - Register Today

Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls.  But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer or industry peer.

For most marketing organizations, using social media for demand generation is still mostly an art.  But for top-performing organizations, harnessing the power of social media and the changing customer behavior to their advantage is about focusing on people, instead of contacts. Through this approach, the top-performing organizations are successfully using social media as an integral part of their demand generation engine.

Learn from a panel of thought-leaders about using social media for demand generation, and how to create a roadmap for your marketing organization.

Speakers:

Andrew Gaffney, Editor, DemandGen Report
Ralf VonSosen, VP Marketing, InsideView
Maria Pergolino, Senior Director Marketing, Marketo

Register Today

Tuesday, November 15, 2011 2:00 PM - 3:00 PM EST - Register Today

If a well-defined strategy is the foundation for any successful marketing campaign, why do so many organizations fail to apply the same level of attention to the single most crucial element of that strategy?

From acquisition programs to retention efforts, long-term campaigns to time-sensitive offers, establishing a contact data strategy is the essential first step to ensure your marketing activities deliver meaningful, measurable results. This webinar will examine the key elements needed for a successful 2012 data strategy, and how that strategy enables you to deliver on four critical market imperatives:

• Revenue growth and better GTM ROI
• Alignment between sales and marketing
• Better, faster pipeline conversions
• Relevance with buyers

Register now for this can’t-miss event, presented by ReachForce VP of Customer Success, RJ Brideau, and Televerde’s SVP of Global Sales, Marketing & Services, Donna Kent. All attendees will receive the complimentary E-book, 12 Steps To Ensure You’re Marketing To The Right B2B Prospect Lead Database.

Register Today.