Demand Gen Report

Live Webinar: May 14, 2013 at 1 PM ET / 10 AM PT

Most marketing teams are now being measured on their contribution to revenue, but to track this impact accurately companies need to track the dynamics of the buying process over time.

Live Webinar: May 1st, 2013 at 2PM ET / 11AM PT  •  Register Now »

While the view of “prospects to leads to opportunities to wins” is still a relevant view of the B2B sales and marketing pipeline, traditional models for effective pipeline management is obsolete. A two-dimensional view of marketing-generated leads that sales reps then develop does not accommodate the dynamics of the new multi-touch, buyer-in-control process that requires continual inside sales/field sales/marketing/buyer interaction. Nor does it enable sales and marketing execs to have clear visibility into their pipeline strengths and weaknesses.

This webinar addresses the challenge of how to achieve better pipeline optics that clearly demonstrate opportunities for improved lead generation and lead development practices, which result in optimized pipeline volume, quality, conversions, velocity, predictability and marketing ROI.

On-Demand Webinar • View Now »

The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading B2B marketers can best take advantage of to stay in front of their prospects and ensure their brands rise above the competition?

Join Sean Callahan, Editor of the Digital Marketing Remix, as he moderates a conversation between Russell Glass, CEO of Bizo, and Steve Woods, CTO of Eloqua. These industry executives will discuss where the “marketing technology stack” is headed and what today’s marketers can do to stay ahead of the game, including adopting “Always On” Marketing—a new approach to nurturing and unlocking the value of your prospect database.