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During this free Web seminar, we'll hear from Stephen J. Bistritz, Ed.D. author of the new book “Selling to the C-Suite.” Steve will share strategies on how to map an organization to determine the formal and informal power. He will be joined by Dan McDade, President of PointClear, who will share recent success stories on using Multi-touch, Multi-media, Multi-cycle campaigns that Multiply Results and gain access to high level executives.
Date: Dec. 17 , 2009
Time: 12:00 PM - 1:00 PM EST
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The biggest hurdle for companies expanding their demand generation programs is building the content and processes necessary to fuel the more powerful engine.
Speakers:
Andrew Gaffney, Editor of DemandGen Report
Joe Pulizzi, Co-author of "Get Content Get Customers" / Founder of Junta42.
Access Now.
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An interactive session with successful teams
What are the challenges and opportunities successful B2B marketing teams have faced in tackling sales and marketing alignment? And what are their secrets to their successes?
This roundtable discussion will tackle these issues, focus on marketers' direct experiences and identify techniques for finding success. Roundtable panelists will include:
Adam Needles, Director of Field Marketing and B2B marketing evangelist at Silverpop
Brian Vass, Vice President of Marketing for The Sant Corporation
Pete Stiles, President of Advantage Design, Inc.
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