Demand Gen Report

Multichannel Live Video Engagement Strategies to Gain New Customers


Using Live video, leading Brands are creating excitement, exclusivity, clicks and conversions while increasing their online reach.  By incorporating live video with social interaction via multiple channels into their content and campaign management strategies, companies are taking customer engagement to the highest levels.

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Equipping Your Sales Team For Peak Performance With Mobile-Enabled & Integrated Sales Resources


According to IDC, 57% of customers feel that salespeople are poorly prepared, or not prepared, for initial meetings, and they lack the resources to personalize the sales conversation. Progressive companies know that the next generation of sales enablement requires a mobilized platform for an always-on selling environment.

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The Future of Content Marketing: How to Rise (and stay!) Above the Noise


Over 70% of B2B marketers will increase their investment in content marketing in the coming year, including their production of content. (based upon recent studies by the Content Marketing Institute, MarketingProfs and Curata) While this clearly indicates a positive trend to connect with buyers, it also means competition is increasing to get readers and viewers to pay attention.

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