Demand Gen Report

Live Date: Wednesday, August 10, 2011 1:00 PM - 2:00 PM EDT - Register Today

Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting.

With investments in demand generation programs on the rise, this webinar will provide insights into how BtoB organizations can better analyze and track how the leads they are generating are converting to closed business.

Key topics and takeaways attendees will walk away with:

• The metrics marketing can and should be tracking 
• The most relevant sales pipeline analytics 
• Uncovering the data and insights already in your CRM 
• A timeline for building impactful dashboards 
• How to use BI tools to visualize pipeline performance
  
   

Featured Speakers:
------------------------
David M. Raab, Principal, Raab & Associates Inc
Sam Boonin, VP, GoodData
Andrew Gaffney, Editor, DemandGen Report

On-Demand Webinar

Wed, Aug 17, 2011 1:00 PM - 2:00 PM EDT 

Whoever understands the buyer best, wins. This requires marketers to take responsibility for understanding customers, their pain points, and their buying process better than ever before. For businesses to thrive in the 21st century, marketers must know how to capture this customer knowledge, distill it, and then share it effectively with their sales, marketing, and engineering colleagues.

Becoming the customers’ advocate starts by following 3 proven best practices: 1) illustrating the persona as a reflection of the target market, 2) crafting a clear positioning statement that defines and differentiates your product or service from competitive alternatives, and 3) communicating a set of relevant messages guaranteed to engage the persona and not waste their time. This webinar will show you the way.

Reasons to attend:

• Explore the path to the marketing high ground where you know the market so well you become acknowledged as the customers’ advocate
• Learn how to apply these 3 best practices: personas, positioning statements, and messaging guaranteed to engage your target audiences
• Discover how to immediately apply these best practices in work you are doing today

Speaker: 

Mike Gospe, 

Author of The Marketing High Ground

KickStart Alliance

Thursday, June 9, 2011 1:00 PM - 2:00 PM EDT

This webinar will present new research as well as case study examples showing the phased approach many companies are taking to rolling out marketing automation systems.

The new study conducted by DemandGen Report will highlight the success companies are having with building block tools such as email marketing, web forms and landing pages, it will also demonstrate the building block approach companies are taking to graduate to more sophisticated functionality such as lead nurturing and lead scoring.

A sample of research to be discussed during the webinar includes:
➢ The % of features and functionality current users say they are effectively using;
➢ The correlation between the length of time a system has been in place and the functionality being utilized
➢ The biggest hurdles companies face to utilize more of the tools and functionality

Featured Speakers:
------------------------
Andrew Gaffney, Editor, DemandGen Report
Matt West, Director of Marketing, Genius.com

SPECIAL OFFER:
---------------------
➢ Attendees will be provided access to a free Genius account, with access to a full suite of email marketing and demand generation tools.

Register Today.