Live Date: Tuesday, June 26, 2012 1:00 PM - 2:00 PM EDT - Register Today
Today's cloud-based marketing automation, CRM and other technology solutions can revitalize a sales and marketing organization. But the stakes are high: Transformative technology projects are expensive and complex, and according to some studies more than a third of them ultimately fail.
How can enterprise executives bridge the gap between what they expect from their IT investments and what they actually get? This webcast will explore the five most common pitfalls and introduce a new model for technology-driven transformation that rests on three key elements:
• A holistic, 360 degree view of an organization's business processes;
• A strategic roadmap that offers a high-value, low-risk implementation process;
• Supporting change and project management methodologies that address the human factor in transformative change.
Join Ryan Abreo, Vice President of Strategy at Couch & Associates, and Matthew McKenzie, Senior Editor of DemandGen Report, as they explain how enterprises can apply the Transformation Triad model to their own IT initiatives – and how the results can drive substantial bottom-line benefits.