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B2B marketing is evolving rapidly, with new channels, analytical approaches, and business demands emerging on what seems like a daily basis. At the same time, spurred by market maturation and higher adoption, marketing automation vendors continue to broaden their product and service offerings. Despite these advancements—or perhaps because of them—there’s still great confusion about what marketing automation is.
Featuring David Raab, Principal of Raab Associates, and Kristin Hambelton, Vice President of Marketing at Neolane, this webinar will help B2B marketers navigate the changing marketing automation landscape and how to successfully future-proof their technology section in 2012.
Speakers:
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David Raab
Raab Associates
Kristin Hambelton
Vice President of Marketing
Neolane
Andrew Gaffney
Editor
DemandGen Report
Register Today
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