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Guide To Removing Obstacles For Account-Based Marketing

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With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.

Bridging The Gap Between Local Clients & Global Brands

shadow ETI EI004 WP ADVISOR CHALLENGE Mar 2015For independent financial services advisors, the need for ongoing outreach to clients with relevant messaging has never been greater. To address this challenge, many successful global financial services firms are supporting their local advisors with Relationship Marketing Platforms to integrate content, data and sources.

The Formula For Powering Up Marketing Campaigns

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Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including:

B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing

Shadow DGR DG0020 SR Lead Nurturing Act-On Mar 2015 1Over the past several years, B2B marketers have been expanding the role of lead nurturing as a key element of their marketing initiatives. In Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, 71% of respondents reported that they are using lead nurturing as part of their demand generation activities, and another 19% plan to within the next 12 months.

On The Flipside: How “Flipping the Webinar” Can Enhance Audience Engagement

Shadow DGR DG0018 WBRF Flipped Knowledgevision Feb 2015Webinar attendance is down and those that do show up often leave far before the end — who has 60-minutes (in a row!) to give up in a workday? The same old webinar format has led to attendee fatigue. This brief recap of our recent “Flipping the Webinar,” webinar shows that it might be time to flip your webinars to make them more flexible, timely and engaging.