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Building The Business Case for An Integrated Customer Acquisition Model
The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics and buyer behavior dictate that companies can no longer afford silos of disconnected data and intelligence.
Download this white paper to learn how BtoB market leaders in are achieving dramatic results in lead qualification and prospect conversion by moving from transactional models to behavior-driven, integrated strategies and tactics.
Download Now.
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Get a reality check of the true cost – opportunity, money, and resources – of your marketing tools, and what you can do about it. Download the briefing today.
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New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects
Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to build digital dialog with their prospects. The following white paper provides a blueprint to help BtoB marketers with critical steps including:
- Building buyer personas;
- Conducting a content audit;
- Mapping content to specific buyer stages;
- Creating assets that feed nurturing campaigns; and
- Measuring the success of content campaigns.
Download your white paper today.
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Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment.
This white paper covers:
- Categorization when segmenting an audience;
- Methods of data capture;
- Analysis of data; and
- Application to produce effective results.
Download this white paper.
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How to turn social media into a profitable demand generation tool
Social media is the fastest growing lead source for BtoB companies today and is currently changing the marketing rules of BtoB organizations. Due to industry discrepancies of what determines an efficient social media strategy, the channel is still a somewhat daunting venture. However, it has been determined that by formulating the right social media plan, BtoB marketers can quickly acquire consistent and relevant prospects and as a result, churn out more qualified leads. In this comprehensive white paper, you’ll learn why an integrated social media strategy will bring in the most valuable leads, as well as how to transform social-sourced leads into real revenue.
Download this white paper.
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Lead generation company emedia lays out a content and media selection process for B2B marketers tasked with lead generation. See how a model B2B marketer, an IT solutions company, goes through the process to maintain a flow of quality leads.
Download emedia’s Lead Generation from Start to Finish: A Marketer’s Reference Guide today.
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With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual event experience in order to gain a true understanding of where the market stands.
Download this free report, "The Practicalities of Virtual Events"
Download Below
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What is the real value of connecting in the Cloud? Understand Buyer behavior by looking at everything and everything that matters to a marketing and sales professional. Learn what you can do in the Cloud to deliver more qualified leads, better data and more revenue. Download the white paper now A Clearer View of the New Buyer Via the Cloud
Eloqua helps you market the way you want to.
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