Demand Gen Report

7 Key Areas To Maximize Your Webinar Program

Download this white paper to access new research on best practices for webinar strategies to drive registration, attendance and ultimately qualified leads. With the new data showing that 83% of marketers have increased the frequency of webinars, it's now more important than ever to produce web events that stand out from the crowd. This paper demonstrates the latest approaches and tools companies are using to make webinars more interactive and engaging.

Five Key Areas Every Company Should Address First to Insure Success

Analysts caution the next wave of adopters of marketing automation to avoid the mistakes of companies who rolled out other enterprise software platforms such as CRM, ERP and WMS, by thinking that technology would magically eliminate their problems. This “silver bullet” pipe dream often causes companies to overlook the underlying problems within their organiza tion — the lack of process behind the technology. This white paper provides the  “5 key areas every company should address” before adopting marketing automation. The paper includes background on the changing behaviors of the BtoB buyer and presents a model for how improving efficiency through process based lead management can substantially increase pipeline metrics.

“While technology enables lead nurturing to convert [prospects] to customers at a lower cost, it is not the complete answer. Those marketers I’ve talked to who have successfully implemented automation treated lead nurturing management as a business-process initiative, not a technology initiative.”

Richard Fouts, Research Director, IT Markets and Channels, Gartner
–BtoB Online

Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This Executive Briefing shows marketers how to build a truly bi-directional dialogue between prospect & vendor enabled by the right combo of process and technology.

SalesFUSION presents a new white paper designed to help b2b marketers find their “optimal lead flow”.  Learn new strategies, technology and best practices for integrating your marketing automation efforts directly into your CRM solution so that you do more marketing for less.

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