Attracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.
Download this report to discover some of the key trends in SEO and inbound marketing, including:
- Changes in search algorithms, particularly Google’s Hummingbird update, and the impact on content creation;
- The value of rich media content such as videos, presentations, infographics and interactive tools that are useful and entertaining, and also optimized for keywords to attract direct traffic, links and social shares;
- The growing need to account B2B buying committees, rather than a single buyer, when developing inbound and SEO strategies; and
- The move toward web site personalization to ensure that prospects are seeing fresh and relevant content each time they visit your web site.
The success of inbound marketing, and particularly SEO, increasingly hinges on content quality, according to Allen Weiss, Founder and CEO of MarketingProfs. “The best thing for SEO these days is simply to have great content on your site.”