Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment.
This white paper covers:
- Categorization when segmenting an audience;
- Methods of data capture;
- Analysis of data; and
- Application to produce effective results.
