Demand Gen Report

Industry Topics
DemandGen Report has categorized web site content by section for faster search and reference so that you can spend less time sifting through articles and more time collecting better B2B insight to optimize your organization's efforts. For B2B industry trends, such as mergers and acquisitions, or new product launches, please see the "Industry News" section.

Content Strategies - Shifts in B2B buying patterns call for a new, soft-selling approach. This sectionhighlights the rapidly evolving need to demonstrate value propositions via content marketing and educate prospects more effectively.

Data Management - A core component of marketers' foundational go-to-market strategy is the ability to effectively manage and utilize data. This section highlights trends in data management, as well as specific tools and technologies helping companies streamline their internal usage of data.

Revenue Strategies - This section highlights news, announcements and advancements in the area of Revenue Performance Management. The B2B market is increasingly subscribing to the “work backwards” approach to predict revenue and better manage the pipeline.

Social & Mobile - As B2B marketers continue to "crack the code" of how to capitalize on social media and mobile, the section highlights innovations and advancements in the way companies utilize these channels to enhance customer interactions and improve CRM.

Marketing Analytics - This section highlights tools, functionality and solutions that empower marketers to take a metrics-based approach to campaign management. As analytics become a more significant part of the revenue conversation, emerging measurement tools are a rapidly growing priority for B2B marketers.

Rich Media - This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.

Industry News - This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Demand Generation Strategies - This section highlight automation and enablement tools, features, functionality, tactics and strategies to optimize demand generation.


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