Demand Gen Report

Feature Articles
Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits Print E-mail
Tuesday, 08 May 2012 10:34

ccp_survey_capBusiness executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.

To offer recommendations to solution providers creating content, 55% of respondents selected “focus less on product specifications and more on value.” The survey also underscored the importance of “trustworthy” content. When asked how their content consumption habits have changed over the last year, 60% of respondents said they place a higher emphasis on the trustworthiness of the source creating content.

Rise Of Marketing Accountability And Targeting Highlight Need For Data Optimization Strategies Print E-mail
Written by Amanda F. Batista   
Tuesday, 01 May 2012 11:08

The huge spike in adoption of marketing automation systems has transformed the way sales and marketing teams engage prospects. As adoption and maturity levels have grown, the technology has also changed the way sales and marketing teams measure and track the performance of their campaigns. One of the gaps that marketing automation systems have exposed involves data management.

While marketers see great value in marketing automation tools and investments, many now recognize a significant gap in their ability to connect process to usage because data management is a challenging foundational component. By implementing the right strategies to harvest and maintain accurate data, marketers can enhance their campaign initiatives and provide relevant prospect and customer offers.

DemandGen Report Announces Killer Content Award Winners Print E-mail
Wednesday, 25 April 2012 00:00

kca_12_capThe First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Content creation has become a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services. From E-books, white papers and case studies — to blogs, newsletters and webinars — many organizations have gone the extra mile to create engaging content that relates to prospects’ buying needs and company pain points.

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