Kapost announced an editorial calendar app for Eloqua users, enabling them to view their email and campaign activities on monthly and quarterly calendars directly within the marketing automation platform.
The free Kapost Calendar App Beta, which will be available in late June to all Eloqua 10 users, offers two views: Content and Campaigns. Respectively, they show sent and scheduled Eloqua emails on a monthly, weekly and daily basis; and activated and scheduled Eloqua campaigns on a quarterly basis.
Kapost customers will also be able to see their other content types — including blog posts, E-books, videos and more — from within the app.
“Content marketing is all the rage, but for many organizations it’s proven unwieldy,” said Toby Murdock, CEO and Co-Founder of Kapost. “By bringing our editorial calendar together with the most powerful marketing automation solution out there, we’re giving marketers an unprecedented ability to view, organize and plan their marketing automation campaigns.”
The Kapost Calendar App Beta will enable Eloqua users to visualize all their marketing automation efforts in one place.
“Modern marketers face the ongoing challenge of planning, creating and executing complex, multi-touch marketing automation campaigns,” said Steve Woods, GVP Software Development, Oracle Eloqua. “The Kapost Calendar App, from the Oracle Eloqua App Cloud, makes it easier for marketers to focus on creativity and innovation in their campaigns, rather than calendar planning.”
The app will be available for download from the Oracle Eloqua AppCloud.
