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 This section highlight automation and enablement tools, features, functionality, tactics and strategies to optimize demand generation.
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Written by Fatima Lora, Assistant Editor
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Wednesday, 19 June 2013 07:23 |
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 Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion, DemandGen International and BrightTalk shared strategies for harnessing online buyer behavior at BrightTalk’s 2013 Digital Body Language Summit.
The webinars also covered:
- Best practices for impacting the buying process through effective lead nurturing;
- Fundamentals of lead scoring; and
- The importance of customer analytics.
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Tuesday, 18 June 2013 09:14 |
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 Vidcaster, a provider of video marketing solutions, has announced an integration with Marketo that enables users to capture and score lead behavior with any video player embedded on a web site and funnel that data into Marketo’s marketing automation platform.
The Vidcaster Leadwall enables users to tailor their video gate to generate lead data that is automatically streamed into Marketo activity logs. This data can be used to trigger nurture campaigns, impact lead scores and ultimately deliver detailed data to their CRM to optimize their ongoing sales process.
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Tuesday, 11 June 2013 08:02 |
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 Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals that duplication isn’t necessarily a dead end to sales.
A new study, titled: “Duplicate Leads: Unrealized Value or Waste of Time?” and conducted by Leads360, found that leads flagged as duplicates have a conversion rate that is 167% above average.
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Monday, 10 June 2013 08:49 |
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 ANNUITAS announced the addition of Jason Stewart, a recognized B2B demand generation veteran, as its VP of Demand Generation.
Stewart, formerly Director of Marketing for Demandbase, brings extensive experience in driving integrated demand generation programs and content to ANNUITAS and will further expand the marketing team, according to Carlos Hidalgo, CEO and Principal of ANNUITAS.
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Friday, 07 June 2013 12:17 |
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 CallidusCloud released LeadFormix Summer 2013, the latest version of the vendor’s marketing automation platform that includes new social, lead generation and reporting tools. The upgrade will enable marketers to generate more high-quality leads in less time and at lower cost, according to company officials.
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Written by Kim Ann Zimmermann
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Wednesday, 05 June 2013 09:27 |
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 When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and fill out a form it increases the likelihood that they will just abandon the task.
That is all about to change with Twitter’s new Lead Generation Cards, which are being called revolutionary by some industry observers and could have an impact on how other social media outlets address the needs of B2B marketers going forward.
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Monday, 03 June 2013 09:13 |
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 VisiStat, a cloud-based digital analytics service for marketing and lead generation, announced the launch of two major product versions — VisiStat 10.0 and LeadCaster 4.0.— that feature advanced lead search, comprehensive lead scoring, live leads, and lead history.
In this new release, all lead capture information is presented on one screen, bringing all data together for simple review and fast action by the user, according to company officials.
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Thursday, 30 May 2013 10:21 |
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 Act-On announced Act-On Inbound, which extends Act-On’s marketing automation platform to include advanced inbound marketing capabilities such as SEO enhancement and in-depth metrics. The company also announced a new mobile app for Android and iPhone users along with increased offerings of mobile-optimized templates, forms, and preview options within the interface.
Act-On Inbound allows customers to optimize their content, blog, and web site for search engines, manage keywords for both SEO and AdWords, and accurately measure the effectiveness of these campaigns.
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Thursday, 23 May 2013 08:37 |
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 Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite.
The latest version includes:
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