Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite.
The latest version includes:
Triggered Messages: Launch communications based on a date, such as a birthday or an anniversary.
A/B Split Testing: Test a message’s effectiveness with an audience. It also features dual message creation, automated winner selection and notifications, and time of day split testing.
Google Analytics: Automatically append Google Analytics parameters to emails for tracking web traffic.
Compare Messages: See statistics on multiple emails side-by-side and highlight high performing messages.
“These new email enhancements are targeted at organizations ready to move to the next step of email marketing, which includes optimization, analytics and event-driven marketing,” said You Mon Tsang, Senior Vice President of Products at Vocus.
