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News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Infer Unveils Account Scoring Solution

Infer placeitInfer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville, Tenn.

Infer’s fit and behavior models positions users to analyze key signals — such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, marketing automation data, product usage data, and other attributes — to produce account, contact and lead scores. The scores can then be shared with the CRM system.

  • Written by Brian Anderson
  • Category: Industry News
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Influitive Unveils Communities Tool For Advocate Marketing Hub

InfluitiveInfluitive launched Influitive Communities, an extension of the company's advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue.

Available through the company's Advocate Hub, Influitive Communities intends to offer member management capabilities with advocate marketing features to enable B2B marketers tocreate thriving customer communities that boost member engagement and impact pipeline.

  • Written by Brian Anderson
  • Category: Industry News
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MHI Global Acquires CSO Insights To Expand Sales Research Offerings

MHI-Global-CSO-Insights placeitMHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance research and advisory services to increase revenue.

The acquisition intends to increase CSO Insights' global reach to help MHI Global clients understand the challenges facing sales organizations, why those problems exist and what companies are doing to optimize their performance moving forward.

  • Written by Brian Anderson
  • Category: Industry News
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Vidyard and SnapApp Partner To Add Interactive Features To Videos

Vidyard-SnapApp placeitVidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform.

Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.

  • Written by Brian Anderson
  • Category: Industry News
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Medallia Partners With Deloitte To Offer Customer Experience Management Solution

Medallia placeitMedallia, a customer experience management solutions provider, has partnered with Deloitte Consulting in a move designed to provide Deloitte Digital clients with a customer experience solution that can integrate with other services available through its digital strategy, marketing and enablement offerings.

The partnership positions Deloitte clients to use the Medallia customer experience platform to gain insight on the financial impact of customer experience initiatives. The platform is designed to give B2B companies a holistic view into how prospects engage with their brand.

  • Written by Brian Anderson
  • Category: Industry News
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Study: B2B Marketers To Increase Digital Marketing Spend To Enhance Customer Journey

shutterstock 180538343-mkA majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming year, according to a recent report from Salesforce analyzing the current state of B2B marketing.

Content marketing and marketing automation (66%) are the top areas where their organizations will be increasing spending, followed closely by mobile applications and location-based tracking (65%) and social media advertising/marketing (64%).

  • Written by Brian Anderson
  • Category: Industry News
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Brightcove Launches Updates For Enhanced Cross-Platform Video Engagement

Brightcove imageBrightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement.

The new features also include a responsive HTML5 interface, which positions users to share video content across desktop, tablet and mobile devices.

  • Written by Brian Anderson
  • Category: Industry News
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Highspot Integrates With Box For Increased Marketing And Sales Productivity

highspot placeitHighspot, a sales engagement platform provider, has integrated with the content collaboration platform Box, a move intended to increase marketing and sales alignment and boost sales effectiveness.

The integration is designed to allow Highspot users to manage and import content from within Box. Users can also use Highspot analytics to understand which content is relevant to a sales rep for their prospective buyer.

  • Written by Brian Anderson
  • Category: Industry News
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