Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Dreamforce Panel: The Future Of The Marketing Cloud Is All About Integration Print E-mail
Written by Matt McKenzie, Content Director, Content4Demand   
Tuesday, 21 October 2014 09:09

dreamforce14 logoOver the past few years, Salesforce’s annual Dreamforce event has evolved into something more than just a conference or a trade show. With well over 100,000 people in attendance this year, and celebrities such as Al Gore and Hilary Clinton crowding the keynote bill, Dreamforce has turned — for better or for worse — into a cultural phenomenon for the tech industry.

Look past the traffic jams and Hawaiian music, however, and there’s still a lot happening for anyone interested in marketing technology — especially in terms of how the industry is pushing towards tighter integration of the cloud-based marketing technology stack.

BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud Print E-mail
Monday, 13 October 2014 08:22

BrightFunnel logoBrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application.

The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds — as well as Marketo, Pardot, Act-On Software and Hubspot marketing automation platforms.

LiveHive Announces New Content Tracking Features Print E-mail
Friday, 10 October 2014 08:14

LiveHive logoLiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform.

The features are designed to give sales reps the information they need to enhance their customer engagement initiatives. Sales reps also can collect engagement analytics after a document has been downloaded, which is intended to provide users with real-time data on how potential buyers are interacting with their content. Another new feature also can alert users with information on individuals who had the document forwarded to them.

HubSpot Prices IPO At $25 Per Share Print E-mail
Thursday, 09 October 2014 14:12

HubSpot LogoHubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million.

Trading on the New York Stock Exchange under the ticker symbol “HUBS,” the company stated that shares became available on October 8, 2014. HubSpot has also granted a 30-day option for underwriters to purchase an additional 750,000 common shares to cover any over-allotments.

Francisco Partners Acquires Vendavo For Undisclosed Fee Print E-mail
Tuesday, 07 October 2014 08:03

francisco-vendavo logosFrancisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also boosting cloud development.

"Pricing is one of the most important factors for driving profit to the bottom line, and Vendavo is an early mover in the B2B pricing space," said Petri Oksanen, a partner at Francisco Partners. “We look forward to partnering with the Vendavo leadership team to capitalize on this market opportunity and accelerate growth."

Uberflip Integrates With Pardot To Measure Content Consumption Print E-mail
Monday, 29 September 2014 08:36

Uberflip-pardot-logosUberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption.

The integration is designed to enable users of both Uberflip and Pardot to create calls to action and capture contacts directly from the Uberflip Hub and sync to Pardot. The integration will also allow users to measure and analyze how prospects are engaging with their content.

ON24 Sees 95% Growth In Webcast Elite Solution Print E-mail
Friday, 26 September 2014 08:42

On24 logoON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars throughout 2014.

Roughly 250 new contracts were signed for Webcast Elite during the first half of 2014, adding to a total of more than 600 Elite contracts to date — primarily to SMBs. The news comes shortly after ON24 announced integration services with automation companies like Marketo and Eloqua.

CallidusCloud Acquires Clicktools For $14 Million Print E-mail
Thursday, 25 September 2014 08:55

Callidus clicktools logosCallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list.

With the purchase, CallidusCloud will add the enterprise survey solution and CRM integration capabilities to its Lead to Revenue marketing suite. The acquisition is expected to add between $600 and $700 thousand of recurring revenue in Q4 and approximately $1 million of recurring revenue per quarter in 2015.

INBOUND 2014 Wrap-Up: Ahead of IPO, HubSpot Unveils CRM, New Reporting Features Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 24 September 2014 11:00

Inbound14 Bigger LogoHubSpot made a number of announcements at its INBOUND 2014 event, including a CRM system and enhanced reporting features, as the company prepares to launch its IPO

HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity.

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