Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2 Print E-mail
Friday, 29 August 2014 08:18

SalesforceSalesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%.

The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year.

HubSpot Files For IPO, Aims For $100 Million Print E-mail
Tuesday, 26 August 2014 08:33

HubSpot Logo 2xIn a much anticipated move, HubSpot announced that it has filed the necessary forms to launch an initial public offering. The company is seeking to raise $100 million, according to the filing, and the offering will be managed by Morgan Stanley & Co. LLC, J.P. Morgan Securities LLC and UBS Securities LLC.

While there was concern that executive departures might delay the offering, the company filed the IPO prior to its INBOUND conference, which is being held September 15-18 in Boston.

Act-On Builds Native Integration To Major CRMs Print E-mail
Wednesday, 20 August 2014 08:10

Act-On-TransparentAct-On Software announced that it has built native integrations to all major CRMs, including Salesforce, SugarCRM, Microsoft Dynamics and NetSuite.

With native CRM integration, the company is positioning its marketing automation system as “CRM agnostic.” This enables users to switch CRM systems without losing any benefit of marketing automation.

Corporate Visions Unveils Playbook For Early-Stage Sales Conversations Print E-mail
Tuesday, 19 August 2014 08:18

CorporateVisions logoCorporate Visions announced the release of Power Playbook, an interactive sales enablement asset designed to help prepare salespeople for early-stage conversations with prospects. The playbook is available on multiple platforms, including Corporate Visions’ mobile application.

In a recent Corporate Visions survey, respondents ranked the “opportunity creation” conversation as having the greatest impact on helping salespeople achieve quota. But, they also ranked it as the conversation that salespeople are the least prepared to have.

Integrate Joins Oracle App Cloud Print E-mail
Sunday, 17 August 2014 00:00

Integrate Oralce Marketing LOGOSIntegrate, a provider of cloud-based, closed-loop marketing software, is partnering with the Oracle Marketing Cloud.  The partnership positions the company to help marketers to acquire prospects and more successfully capitalize on prospect data to create new customers. 

As part of the relationship, the Integrate app will join the Eloqua AppCloud in fall 2014.

IgnitionOne Acquires Human Demand To Enhance Mobile Offerings Print E-mail
Friday, 15 August 2014 08:43

IgnitionOne logoIgnitionOne, a cloud-based digital marketing technology provider, announced that it has acquired Human Demand, a vendor of mobile advertising, audience and tracking solutions for marketers, , for an undisclosed fee. The acquisition is intended to further enhance IgnitionOne’s Digital Marketing Suite (DMS) with mobile display advertising and cross-device tracking capabilities.

IgnitionOne’s DMS is designed to provide users with a single location for buying, managing and optimizing digital media across search engines, display ads, social media and mobile devices. The suite also comes with data management, marketing automation and cross-channel attribution capabilities which aim to help users understand prospective and current customers.

ExactTarget Unveils Features To Manage And Personalize Customer Engagement Print E-mail
Tuesday, 12 August 2014 07:48

ExactTarget NEW logoThe Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple devices and channels.

Journey Maps uses a drag-and-drop interface is positioned to give marketers easier control over mapping customer journeys via email, social, mobile and online. The interface also measures performance, while providing a holistic view of how customers interact with the brand.

Ifbyphone Adds Keyword Analytics, Marketing Automation Integration Print E-mail
Monday, 11 August 2014 08:51

Ifbyphone logoIfbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms.

The keyword spotting technology is designed to monitor inbound sales and support calls and uses customizable criteria to score each conversation. Keyword spotting can be used to determine, among other things, if a call converted to sale and if the support agent followed approved scripts.

6Sense Unveils Predictive Lead Generation Tool Print E-mail
Friday, 08 August 2014 10:01

6Sense logo6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level.

The new solution seeks to leverage external behavioral data — not found in the user’s CRM system — to find prospects that have the highest potential to convert. The tool can also provide users with further insights into an existing prospect’s buying intent. The data collected can also be leveraged to predict future demand for products, which can aid marketers when forming strategies for particular product lines.

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