Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

DiscoverOrg Unveils HubSpot Integration For Lead Management Tool Print E-mail
Thursday, 29 January 2015 09:41

DiscoverOrg-HubSpot logosDiscoverOrg, an IT sales intelligence solutions provider, launched HubSpot Webhooks for DiscoverOrg, a tool intended to simplify lead management and provide IT companies with cross-platform access to real-time insights on current and prospective buyers.

The solution is designed to allow data sharing across platforms. HubSpot users will be positioned use data within their platform as well as DiscoverOrg’s sales intelligence database — aiming to improve the accuracy and efficiency of lead nurture programs.

Fliptop Grows Customer Base By 180% Print E-mail
Tuesday, 27 January 2015 09:21

fliptop logoFliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly increased their lead-to-opportunity conversion rates — boosting sales while reducing the sales cycle.

A few of the company’s new customers include ON24, Jama, Blackbaud and NewVoiceMedia.

LiveHive Partners With Act-On, Unveils New Sales Acceleration Features Print E-mail
Written by Brian Anderson, Associate Editor   
Monday, 26 January 2015 09:52

LiveHive-act-on logosLiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight  into how prospective buyers are interacting with content so sales reps can enhance their messaging.

LiveHive offers sales engagement capabilities including real-time analytics, page-by-page analytics, and recipient profiles for forwarded documents — which will all be available to Act-On customers. This integrated solution allows users to pull in prospect engagement activities from digital content into their overall lead scoring and qualification programs, right in the Act-On platform.

Survey: 70% Lack Formalized Marketing Messaging Processes For Employees Print E-mail
Friday, 23 January 2015 09:42

CORP-VISIONS-LOGO-1y-1-1-1357658506MRNearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency across marketing campaigns.

These are some of the findings of a recent survey from Corporate Visions. The company polled more than 500 B2B marketing and sales professionals worldwide regarding the alignment of their marketing campaigns and sales content development processes.

DataHero Offers Data Visualization With Marketo Integration Print E-mail
Thursday, 22 January 2015 11:42

DataHero Marketo logosDataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line.

DataHero is designed to create charts based on patterns in the user’s cloud data. In addition, it offers the option to build custom charts to meet individual user needs. Charts and dashboards are automatically updated as the data in Marketo changes, providing real-time, on-demand insights.

SoMedia Networks Unveils New Integrations Print E-mail
Tuesday, 20 January 2015 09:52

SoMedia logoSoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget.

The company intends to continue integrations over the next several quarters due to the growing demand for video production by businesses of all sizes. Integration efforts are aimed toward SaaS marketing and business services in marketing automation, contact and sales management, email marketing, marketing optimization, SEO, content management, among others.

Vidyard Raises $18M For Product Development, Sales Expansion Print E-mail
Friday, 16 January 2015 09:20

vidyard logoVidyard has raised $18 million in Series B funding, which the company plans to use to further develop its video marketing and sales enablement offerings and expand its sales organization, along with other investments.

“Among other things, we want to build on the success we’ve had with Vidyard Studio, our platform for creating, sharing and tracking engagement in custom videos,” said Michael Litt, Co-Founder and CEO of Vidyard, in an interview with Demand Gen Report. “There are a lot of great applications for Vidyard Studio, such as being able to upload a PowerPoint presentation and turn it into a video, and we want to keep expanding the product.”

Study: Most Marketers Satisfied With Their Email Marketing Tools Print E-mail
Thursday, 15 January 2015 09:57

G2Crowd logoA large majority (85%) of email marketers feel that their current systems meet their requirements. In addition, 84% are likely to recommend the product they use.

These were a few of the key finding of the Winter 2015 Report on email marketing platforms from G2 Crowd, a business software review platform.

Full Circle CRM Appoints Brian Owen To Board Print E-mail
Tuesday, 13 January 2015 09:37

fullcircle-crm-logoFull Circle CRM announced that Brian Owen, CEO of X-IO Technologies, has joined the company’s board of directors. Owen has been on the company’s advisory board for more than a year, and brings more than 30 years of industry experience to the organization.

Prior to joining Full Circle’s board of directors, Owen led a successful merger between Decalog NV and SunGard. Before that, Owen led a successful IPO as the CEO of MapInfo. He is also currently a general partner at Masthead Venture Partners.

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