Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.



Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud Print E-mail
Tuesday, 25 November 2014 09:50

mintigo-oracle logosMintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud.

The solution intends to help marketers locate prospective buyers quickly and efficiently by leveraging predictive analytics to analyze buying personas and buying intent. Users will have access to data on roughly 70 million individuals, positioning them with a holistic view on prospective buyers.

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Evergage Unveils Personalization Features Print E-mail
Monday, 24 November 2014 09:18

Evergage logo 2Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns.

Whether it is through a computer or mobile device, the new features are positioned to help users deliver relevant, personalized content based on the target’s buyer persona. This ultimately allows companies to shape the buying journey on their terms while providing a unique customer experience.

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Study: Only One-Third Of Sales Reps See Their Training Program As Effective Print E-mail
Friday, 21 November 2014 10:15

brainshark logoAccording to recent survey from Brainshark, roughly one third (32%) of sales reps describe their organization’s current sales training programs as “effective.”

The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s sales training content isn’t engaging enough to work. Also, 25% say the materials created don’t match the sales teams’ needs.

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Marketo LaunchPoint Doubles In Size Print E-mail
Tuesday, 18 November 2014 10:00

marketologoMarketo announced that its LaunchPoint partner ecosystem has doubled in size since its inception in 2012. LaunchPoint now houses roughly 400 applications, offering applications that address areas such as analytics, mobile, video and content marketing.

“We are excited so many of our customers are deploying innovative solutions our LaunchPoint partners provide to better engage their customers,” said Lou Pelosi, senior director of LaunchPoint, in an interview with Demand Gen Report. “The growth and vibrancy of the LaunchPoint ecosystem over the last two years is evidence that the marketing function continues to evolve and marketers now have the tools to lead and shepherd their customer journeys .”

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HubSpot Reports 51% Revenue Increase In First Quarter As Public Company Print E-mail
Friday, 14 November 2014 10:00

HubSpot LogoHubSpot announced a 51% increase in revenue as the company released its Q3 financial results, its first as a public company. Total Q4 revenue is projected to be $31.0 million to $32.0 million, and total revenue for the year is expected to be $112.7 million to $113.7 million.

The vendor closed its initial public offering on Oct. 15, 2014, raising $133.7 million in cash. The stock began trading at Oct. 9 at $30.10 a share and closed at $36.69 per share on Nov. 13

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Act-On Plans European Growth With Three New Partnerships Print E-mail
Thursday, 13 November 2014 10:32

Act-On LogoAct-On Software has reached an agreement with three European partners, a move intended to bring the vendor’s marketing automation platform to mid-market companies in the EMEA region.

“Act-on looks to its integration partners to expand into the European market while bringing a wide range of technology and local market expertise,” said Atri Chatterjee, CMO of Act-On Software, in an interview with Demand Gen Report. “Our strategic partners understand the role sales force automation and marketing automation play in delivering true customer relationship management.”

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Thinspace Partners With Fidalia Networks To Extend Desktop Virtualization Solutions To Canada Print E-mail
Monday, 10 November 2014 09:34

thinspace-fidalia logosThinspace Technology Inc., a virtualization and cloud client technology provider, has partnered with Fidalia Networks, a provider of managed services and telecommunications, in an effort to supply business clients in Canada with desktop virtualization and cloud service solutions.

With the global desktop virtualization market expected to surpass $65 billion in 2015, according to Gartner research, the partnership between Thinspace and Fidalia is designed to meet a growing demand for desktop virtualization solutions in Canada. The partnership will allow Fidalia to host and provide desktop virtualization solutions alongside its managed services.

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Zift Solutions Acquires Marketing Advocate Print E-mail
Thursday, 06 November 2014 09:23

zift-marketingadvocate logosZift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space.

With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and marketing initiatives.

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Strategy & Planning Series Preview: The Move Toward More Predictive Marketing Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 05 November 2014 10:16

DGR SPS logo14The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series.

The week-long event, which runs from Nov. 17-21, is positioned to provide real-world examples and best practices to help marketers build cases for investing in the channels and formats most likely to connect with prospects.

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