Demand Gen Report

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Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.



Salesforce Unveils Tool To Help Sales Teams Personalize Campaigns Print E-mail
Monday, 28 July 2014 09:04

SalesforceSalesforce unveiled Salesforce1 Sales Reach, which brings together Salesforce1 Sales Cloud, Pardot and Communities into a new solution that is designed to help sales teams deploy personalized, one-on-one campaigns to accelerate the buying journey.

"In this new connected era, sales reps must be empowered to cultivate long-term, meaningful relationships with customers in order to be successful — transactional touch points won't drive impactful results," said Linda Crawford, EVP and GM of Sales Cloud at Salesforce. "With Salesforce1 Sales Reach, sales reps can engage with the customer at just the right moment with instant marketing and selling to build better relationships with customers at scale and ultimately accelerate sales."

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Marketo Reports 60% Growth In Q2, Citing Strong Adoption And New Apps Print E-mail
Friday, 25 July 2014 13:59

marketo logoMarketo  announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year.

"Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as our Real Time Personalization product, which we released early in the quarter," said Phil Fernandez, Chairman and CEO of Marketo. “Marketers are choosing our innovative solutions to build individual and personal long-term relationships with their customers.”

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LinkedIn To Acquire Bizo For $175M Print E-mail
Written by Brian Anderson, Associate Editor   
Tuesday, 22 July 2014 17:06

LinkedIn-Bizo logosLinkedIn has entered a definitive agreement to acquire Bizo, a business audience marketing platform provider. The deal is valued at $175 million, with 10% being paid in company stock and the remainder in cash, and is expected to close in Q3 2014.

“This gives LinkedIn another way to serve its customers, who want ways to reach B2B buyers,” said David M. Raab, Principal, Raab Associates in an interview with Demand Gen Report. “The move should also allow much better targeting by Bizo, based on LinkedIn data. And it makes it easier to do targeting on LinkedIn’s own pages.”

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SAVO Unveils New Sales Productivity App Print E-mail
Friday, 18 July 2014 08:56

SAVO logoSAVO Group announced the launch of Sales Presentation Pro, a tool designed to guide users through the PowerPoint presentation compilation process to expedite creation, maintain brand consistency and ensure regulatory compliance.

In the company’s Maturity Benchmark assessment of more than 300 customers, SAVO determined that only 38% of companies are effective at controlling sales content and messaging to ensure compliance with company policies and regulatory requirements. Sales Presentation Pro uses a Q&A wizard that applies business logic, content and industry priorities to recommend relevant presentation slides for final decks.

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Oracle Marketing Cloud Enhancements Simplify Marketing, Personalize Customer Experiences Print E-mail
Wednesday, 16 July 2014 10:57

Oracle Interact 2014 logoAt its Oracle Marketing Cloud Interact 2014 event this week, Oracle announced upgrades to the Oracle Marketing Cloud designed to deliver simplified, customer-centric marketing and create ideal customers. Key enhancements include look-alike modeling to help companies accurately pinpoint ideal customer prospects, more mobile-native engagement options, and content marketing capabilities that make it easier for marketers to simplify content creation and distribution across multiple channels. 

The upgrades further integrate Oracle’s range of marketing solutions — which include Oracle EloquaOracle ResponsysOracle BlueKaiOracle Content Marketing and Oracle Social Marketing — and reinforce Oracle Marketing Cloud’s position as the industry’s most comprehensive marketing platform.

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Act-On Upgrades Platform With Dynamic Funnel Reports, Expanded Integrations Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 15 July 2014 14:46

Act-On-TransparentAct-On Software announced its latest platform enhancements designed to empower marketers with the flexibility and control to customize individual user experiences and reports based on unique business processes.

“We’ve really focused on four key areas: Updating the users experience, customization, content and funnel reporting,” said Atri Chatterjee, CMO of Act-On Software, in an interview with Demand Gen Report. “In particular, the new funnel reports enable users to customize reports and view data in real time. They can run multiple funnels simultaneously to perform such tasks as tracking a particular campaign or modeling a buyer’s journey.

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Study: Sales People Feel Unprepared For Critical Conversations Print E-mail
Tuesday, 15 July 2014 09:46

CorporateVisions logoA new Corporate Visions study reveals a disconnect between where sales people feel pressure and how well their companies prepare them for critical sales conversations.

Sales reps feel “grossly unprepared” when it comes to interactions regarding justifying the investment and negotiations, according to Tim Riesterer, chief strategy and marketing officer for Corporate Visions.

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Brainshark Launches New Features For Rapid Learning Solution Print E-mail
Friday, 11 July 2014 08:39

brainshark logoBrainshark has announced two new features for its Rapid Learning management solution, including the ability to sync course data with Salesforce and directly import third-party content that complies with standards for online learning content—known as SCORM .

With the SCORM Import Module, users can now import third-party SCORM-compliant content into Brainshark Rapid Learning as individual courses or as part of multi-course curriculums. Rapid Learning users can now maximize their investments in third-party tools to create the perfect learning environment.

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GrowthCloud Announces New Revenue Performance Features Print E-mail
Thursday, 10 July 2014 09:09

Growthcloud logoGrowthCloud, a provider of cloud-based revenue planning and execution software, announced the launch of GrowthCloud 2.0, which includes a variety of new features and capabilities that will help users increase their revenue performance.

Opportunity Modeling is one of the many new features that allows GrowthCloud to have better visibility and more control into their revenue’s future. Along with this, the new Risk Modeling feature continuously locates risks and connects them to the company’s strategic and revenue impact—aiding users in minimizing financial risk factors.

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