Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Marketo Webhooks for DiscoverOrg Provide Real-Time Intelligence Print E-mail
Friday, 18 April 2014 10:22

DiscoverOrg Marketo LogoDiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects.

DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a web form, Marketo queries the DiscoverOrg database for any missing information. The new data is captured and sent back to Marketo where it is automatically appended to the existing contact or lead information in the customer’s account.

Richardson Partners with SAVO to Maximize Sales Training Investments Print E-mail
Thursday, 17 April 2014 09:13

Richardson SAVO logoRichardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best practices through coaching at each stage of the sales cycle.

Through seamless integration with CRM solutions, the application is designed to help improve productivity and sales forecasts and ensure overall deal quality.

SAVO Debuts Sales Productivity Platform At Sales Enablement Summit Print E-mail
Thursday, 17 April 2014 08:51

SAVO logoSAVO Group unveiled Sales Process Pro, a new application designed to improve sales efficiency and productivity, at its 2014 Sales Enablement Summit.

The platform encompasses a wide variety of activities — from training reinforcement, automated proposal creation and insight-driven data to further sales conversations.

Act-On Secures $42M In Funding To Fuel Sales And Marketing Efforts Print E-mail
Thursday, 17 April 2014 05:26

Act-On-TransparentAct-On Software has secured $42 million in funding, bringing the company’s total venture capital financing to $74 million since it was founded in 2008. This round of funding, led by Technology Crossover Ventures (TCV), will be used to grow the business on a number of fronts, including sales, product development and brand recognition.

"The new capital will be used to increase our sales capacity and our marketing efforts, as well as to expand our product team,” said Act-On CEO Raghu Raghavan in an interview with Demand Gen Report. “We will continue to grow our international presence, first in the UK and European Union, and then in Australia and New Zealand later this year."

Marketo Summit Wrap-Up: New Personalization, Calendar Tools And Marketers As Innovators Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 16 April 2014 08:47

MarketoSummit 2014Marketo’s new calendar and personalization tools were among the topics that generated buzz at the 2014 Marketing Nation Summit. In addition, a lot of the discussion centered on content, predictive analytics and the role of marketers as innovators in their organizations.

“The foundation of our customer engagement platform relies on these five things: Understand the customer, orchestrate the engagement, personalize the engagement, manage and optimize,” said Phil Fernandez, President and CEO of Marketo, during the keynote address where he introduced these new tools. "The idea of one-to-one marketing has been around so long that it has become synonymous with the unachievable — the holy grail of marketing, with our customer engagement platform and our continued innovation, it is not only possible, but it is here. And, marketers need it more than ever today as they compete for customers' time and attention."

Invoca Announces Invoca Signal To Analyze Inbound Calls Print E-mail
Tuesday, 15 April 2014 08:49

Invoca logoInvoca, a provider of cloud-based inbound call marketing technology, announced Invoca Signal, its new voice and call analytics platform designed to analyze inbound calls and automate the next steps with customers. In addition, the company announced it has added Salesforce as an investor in its Series C round of funding.

Invoca Signal includes scoring techniques with metrics and conversion data specific to the marketer's unique sales and marketing processes.

NetProspex Announces $13M In Funding To Bolster Sales Team, Product Development Print E-mail
Monday, 14 April 2014 09:07

netprospex logoNetProspex, a cloud-based B2B marketing data management services provider, announced $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go towards continued product innovation and sales and marketing expansion to meet growing market demand, according to Michael Bird, who was recently promoted to CEO from president.

GE’s CMO Sees Marketers As Innovators Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Friday, 11 April 2014 16:00

Comstock HeadshotAs the CMO of GE, Beth Comstock works with a lot of engineers and scientists responsible for the company’s jet engines and medical devices. The marketing department strives to be just as pioneering as the rest of the company, she told the audience at the 2014 Marketing Nation Summit.

“My take is that our marketing should be as innovative as our R&D,” Comstock said.

Marketers should spend most of their energy on practical advancements, she said. “Marketers need to understand where the world is going and focus on practical innovation. An idea doesn’t count if you can’t use it.”

Innovative Marketers Recognized At Marketing Nation Summit Print E-mail
Friday, 11 April 2014 14:43

Revvies 2014Marketo handed out its annual Revvie Awards to highlight user achievements, including a 100% increase in web site conversions and $23 million in marketing-sourced revenue.

“I am inspired by our customers’ innovative use of technology to build marketing programs that create personal relationships,” said Phil Fernandez, president and chief executive officer of Marketo.  “The transformation of marketing is just starting and this year’s Revvie winners are great examples of that transformation.”

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