Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

BrightFunnel Launches Campaign, Revenue Measurement Tool Print E-mail
Friday, 17 April 2015 08:50

monitor-display2BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer's funnel.

The tool positions users to gain insights into how leads are entering and progressing through the buying funnel, ultimately enabling marketers to connect the dots between marketing spend and company revenue.

Autopilot Partners With GoodData For Multichannel Customer Engagement Data Print E-mail
Thursday, 16 April 2015 10:54

Autopilot screengrabAutopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and various stages of the buyer’s journey.

In addition, the data provided by GoodData can help users track and measure marketing's impact on the bottom line.

Marketo Announces LinkedIn Integration, Digital Advertising Tools at Marketing Nation Print E-mail
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 15 April 2015 10:42

marketo summit feature imageMarketo unveiled an integration with LinkedIn's Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels.

The solution provides marketers with relevant business, profile and behavioral data on unknown prospects, said Russell Glass, Head of Products, LinkedIn Marketing Solutions, in a keynote address.

Key Integrations Spotlight Day Two Of The Marketing Nation Summit Print E-mail
Wednesday, 15 April 2015 10:08

Source: Marketo (via Twitter)Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo's Marketing Nation Summit.

Here are some highlights of the latest announcements made at the event:

Digital Marketing, Behavioral Scoring Tools Unveiled At Marketo’s Marketing Nation Print E-mail
Tuesday, 14 April 2015 09:54

MKTGnation homepageNew digital marketing, behavioral scoring and event platforms dominated the announcements made during the first day of Marketo's Marketing Nation Summit. Here are a few highlights from some of the latest news:

InsideView Integrates With Marketo For Enhanced Lead Segmentation Print E-mail
Monday, 13 April 2015 10:02

Insideview-Marketo placeitInsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted, segmented lists for highly personalized campaigns.

InsideView Target is designed to provide users accurate demographic, firmographic and social insights for a more holistic view of their target audience. Users can then use this data to help build personalized lists, designed to enhance targeting and engagement — while also producing better quality leads.

Salesforce Unveils Two Tools For Automated Campaign Tracking And Nurturing Print E-mail
Friday, 10 April 2015 09:47

Salesforce-Intelligent Engagement Studio 2Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools.

Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with marketing-approved messaging, is expected to be available by the end of April. Intelligent Engagement Studio, a tool designed to help marketing and sales teams create adaptive nurture campaigns with testing and reporting capabilities, is expected to be in pilot in the second half of 2015.

ON24 Integrates With Act-On To Enhance Webinar Engagement Tracking Print E-mail
Thursday, 09 April 2015 08:38

on24-acton placeitON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform's analytics into the marketing automation platform to enhance lead qualification and accelerate sales.

The integration is intended to boost lead scoring and nurturing processes and also can be used to build lists, add contacts and insert activity history into Act-On.

Marketo Co-Founder Launches Account-Based Marketing Startup Print E-mail
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 08 April 2015 10:13

Engagio placeitCiting the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position as VP of Marketing and Co-Founder of Marketo to launch a startup to develop an ABM platform. Miller’s new company, Engagio, has already received $10 million in Series A funding.

"As I have talked to marketers over the past year, I am convinced that ABM is going to be the next big idea in B2B marketing, and it is an area that is currently being underserved," said Founder and CEO Miller in an interview with Demand Gen Report. He noted a recent survey from LeanData in which more than 80% of B2B companies reported that ABM is now a priority. “In January 2014, ABM didn’t even show up as a Google search term."

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