Demand Gen Report

Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Study: Nimble And Workbooks Receive Top Customer Service Rating Among CRMs Print E-mail
Monday, 22 September 2014 12:44

G2Crowd logoA recent study from the crowdsourced software review service G2 Crowd revealed  Nimble and topped the customer satisfaction rankings, with both receiving 98%.

The Grid for CRM analyzed roughly 1,700 ratings and reviews of more than 150 CRM systems. Of the 27 products qualified. G2 Crowd rated CRM systems based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Catz And Hurd Elevated To Oracle CEO As Ellison Steps Aside Print E-mail
Monday, 22 September 2014 08:00

Oracle logoLarry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief Technology Officer.

All manufacturing, finance, and legal functions will continue to report to Catz, one of Silicon Valley’s highest ranking female executives. Catz was thought to be Ellison’s heir apparent until Hurd joined the firm in 2010 after resigning as CEO of Hewlett-Packard, following allegations of an inappropriate relationship with a female contractor.

SoMedia Integrates Video With Oracle Marketing AppCloud Print E-mail
Thursday, 18 September 2014 10:08

SoMedia logoSoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics.

Scalable Video for Oracle Eloqua is positioned as a service to enable users to order custom video content and receive it on an estimated 14-day turnaround. The video content can then be embedded into Oracle Eloqua landing pages and email campaigns. In addition, marketers can use the video analytics feature to enhance lead scoring, nurturing and ROI measurement.

Ahead of IPO, HubSpot Unveils CRM At INBOUND 2014 Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 17 September 2014 08:18

INBOUND 2014 LogoAt its INBOUND 2014 event, HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity.  This move comes as the company prepares to launch its IPO

The HubSpot CRM is currently in public beta for hundreds of HubSpot customers, and will be more widely available — starting with a broader group of HubSpot's 11,500 customers — in 2015. Sidekick, which is currently available, can be used as a stand-alone product or integrated with CRMs, including HubSpot’s new CRM platform and Salesforce.

Vocus Marketing Suite Rebrands As OutMarket Print E-mail
Monday, 15 September 2014 08:28

OutMarket logoVocus Marketing Suite, the marketing business unit of Vocus, has been rebranded as OutMarket and will operate as an independent company. This move takes place four months after Vocus was acquired by private equity firm GTCR.

Prior to the rebranding, OutMarket underwent several enhancements, including tools that offer social customer tracking capabilities. The platform also includes an updated consulting program that is positioned to provide advice on marketing best practices, content and campaign optimization.

V12 Adds Customer Management Tool To Its Marketing Automation Platform Print E-mail
Friday, 12 September 2014 08:51

V12Group logoV12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns.

The tool — called “My Customers” — is a new feature for Launchpad, the company’s marketing automation platform. The tool is intended to combine customer management and acquisition data in a single platform.

Sprinklr Acquires Advocacy Marketing Vendor BRANDERATI Print E-mail
Monday, 08 September 2014 09:38

Sprinklr-Branderati logosSprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not disclosed.

The acquisition is the third major purchase Sprinklr has made in the past six months, coming weeks after acquiring TBG Digital and buying Dachis Group earlier in the year. The expansion, is in preparation of a potential IPO in 2015, according to a report in The Wall Street Journal.

Reseller BrainSell Adds Act-On To Its Offerings Print E-mail
Friday, 05 September 2014 08:51

brainsell-acton logosBrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell  is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot.

The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing automation platforms available through the reseller.

Viralheat Partners With SugarCRM To Enhance Social Lead Targeting Print E-mail
Thursday, 04 September 2014 08:55

viralheatsugarcrm logosViralheat, a social media management and monitoring software provider, announced an integration with SugarCRM, a move intended to help users leverage social interactions to boost customer relationships.

The integration connects Viralheat users to their SugarCRM accounts, designed to allow users to create and manage leads generated via their social channels. The partnership can also allow users to generate activity records on leads and track them through the sales funnel. Leads can also be sent to the sales team, which can help companies prioritize high-value targets.

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