Demand Gen Report

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Industry News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.



ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms Print E-mail
Friday, 27 February 2015 10:28

Zoominfo logoZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user's CRM or marketing automation solution.

The solution is also designed to flag inaccurate information and complete missing fields. This feature intends to keep information flowing into the CRM in the correct format, while also routing leads to the correct sales rep.

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Study: Only 10% Of Large Tech Company Sales Teams Are Inside Sales Reps Print E-mail
Thursday, 26 February 2015 10:32

ZS-Associates logoWhile 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies' sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small businesses and startups.

These are just a few of the findings of a recent study conducted by ZS Associates. The survey was conducted alongside Reality Works Group, an inside sales strategy and implementation consultancy.

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LinkedIn Expands Marketing Solutions With Lead Gen And Nurturing Product Print E-mail
Written by Kim Ann Zimmermann, Senior Managing Editor   
Tuesday, 24 February 2015 09:59

LinkedInLogoLinkedIn has expanded its Marketing Solutions portfolio with the introduction of LinkedIn Lead Accelerator, a lead generation and nurturing product designed to connect companies to the right professionals with the right content as they make their way through the purchase decision process.

This addition reflects the integration and enhancement of Bizo’s Multi-Channel Nurturing product, which LinkedIn acquired in August 2014.

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Study: Marketing Automation Innovation Highest For Small And Enterprise Firms Print E-mail
Monday, 23 February 2015 10:44

Research pieceMarketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released by Raab Associates.

The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors: dbSignals, Greenrope, Hatchbuck, Inbox25, LeadLiaison. These new providers are focused on serving very small companies, which form the industry's largest pool of potential new users, according to VEST author David M. Raab. In addition, vendors serving enterprise marketers have been the most aggressive towards extending their systems beyond traditional marketing automation to include display advertising and other new channels.

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6sense Raises $20 Million In Series B Funding Print E-mail
Friday, 20 February 2015 10:00

6sense black sense logo RGB6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform.

The round of funding was led by Bain Capital Ventures (BCV), and brings the company's total financing to $36 million. Battery Ventures and Venrock, who both contributed in 6sense's successful Series A funding, also contributed to the round. Indy Guha, a BCV partner, will join the company's advisory board.

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Act-On Partners With PMG, Brings Marketing Automation Services To Israel Print E-mail
Thursday, 19 February 2015 11:27

Act-On-TransparentAct-On Software has expanded its relationship with Pravda Media Group (PMG), a B2B digital marketing company headquartered in Israel, to offer marketing automation services to small and mid-size businesses in the country.

PMG has been an Act-On agency partner for the past two years, and uses Act-On for its own marketing and to serve the needs of its B2B clients.

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SocialWhirled Highlights Year-End Growth, Plans For Self Service Portal Print E-mail
Tuesday, 17 February 2015 10:00

SocialWhirled logoSocialWhirled, a campaign automation platform provider, announced its year-end growth for 2014, highlighting plans to launch a self-service portal for clients in 2015 — designed to edit and manage marketing and advertising campaigns.

The company's suite of tools is designed to coordinate the creation and management of marketing and advertising campaigns through the social, mobile and digital channels. The company states that its clients have engaged with over 150 million prospects through social, mobile and digital channels using its platform.

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BrightEdge Integrates Content Performance Tool With Adobe Print E-mail
Monday, 16 February 2015 10:00

BrightEdge logoBrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content.

Content Optimizer 3.0 integrates with Adobe Experience Manager, intended to help users tap into web-wide competitor content data, and apply that data to be prepare a more strategic content creation initiative.

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Survey: 84% of Sales and Marketing Teams Are Misaligned Print E-mail
Friday, 13 February 2015 14:28

Callidius LogoThe majority of sales teams (84%) are misaligned, according to Callidus Software Inc.’s Sales and Marketing Sentiment Survey.

The survey asked sales and marketing professionals about their processes and tools, as well as their satisfaction and their current solutions.

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