The executive teams of Manticore Technology and Sales Engine International, a B2B integrated marketing and sales acceleration company, this week announced an agreement to merge the organizations. Effective May 31, 2012, Manticore and Sales Engine — partners and mutual clients since 2009 — have merged to form a new company that will operate as Sales Engine International.
The combined resources of the new organization, according to a joint press release, will focus on combating common problems faced by marketing automation users, including a lack of defined internal processes, inadequate content and insufficient dedicated staffing.
"Although the marketing automation segment has grown 75%, most companies are realizing only a fraction of the potential from their investment," said Paul Rafferty, Founder and CEO of Sales Engine International. "We are finding that the problem lies not with the software, but with content creation, establishing uninterrupted cadence, and aligning marketing and sales for the closure of leads and opportunities. Sales Engine has perfected a business process to address these failure points and drive true business results."
Manticore Technology executives say the merger will benefit the company's prospects, as well as existing marketing automation customers.
"Manticore Technology and Sales Engine have worked very closely over the last few years as we both built world class businesses," said Nick Walker, former President of Manticore Technology. "Merging the power of the Manticore Technology software platform with the proven content-centric model of Sales Engine gives us an exciting story to take to market."
Under the new company structure, Paul Rafferty will remain as Chief Executive Officer, overseeing business development efforts. Mike Vannoy will be the Chief Operating Officer, managing day-to-day operations. Nick Walker will serve as Chief Technology Officer, continuing to drive development efforts; Stacey Steiger will serve as Vice President of Product Management and Marketing; Jonathan Halligan will serve as Vice President of Sales and Support; Kim Cool will serve as Director of Program Management; and Marisa Luchsigner will serve as Director of Marketing Operations.