Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process of developing targeted campaigns by intelligently and automatically managing the timing and distribution of content.
Features include:
Automated content distribution. The Customer Engagement engine automatically provides prospects and customers with the best and freshest message based on who they are and what content they have previously. Marketers can drag-and-drop new or modified materials into Marketo’s automated Smart Streams, and the system automatically manages the timing and sending of the right content, to the right person, at the right time.
Engagement scoring. The Customer Engagement engine uses proprietary machine learning algorithms to provide a single measure of the overall impact of content on customer engagement and results. The Engagement Score gives the marketer a standard metric to measure the performance of messages over time and lets them continuously tune and improve the engagement of their campaigns.
Campaign monitoring capabilities. Marketo’s Customer Engagement engine continuously monitors customer communications, and automatically corrects and alerts marketers of issues such as outdated messaging.
“Before this new innovation from Marketo, every marketing automation and campaign management system on the market – frankly, including our own – required marketers to create complex logic to coordinate the flow of rich and relevant content to each individual customer,” said Phil Fernandez, CEO of Marketo. “Simply put, it’s just been too hard.”
