BrightEdge, a content marketing platform vendor, has closed $42.8 million in Series D funding, led by Insight Venture Partners. Insight Venture Partners joins existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures.
Jim Yu, Founder and CEO of BrightEdge, told Demand Gen Report that the additional funding will go toward research and development, global expansion and adding to the sales and client services teams. He noted that BrightEdge posted a 200% return on capital in revenue run rate in FY2012 and added 300 clients in the past year, among other achievements.
“Marketing has never been more data-driven or outcome-focused, and now, strategies backed by science and measurement are modern business essentials,” Yu said. “We’ve built the first platform to bring sophisticated analysis to the consumer-facing part of marketing across all digital channels — and major global brands are already realizing transformative results in traffic, engagement and revenue.”
BrightEdge’s S3 platform uses analytics to help businesses understand the revenue impact of earned content, attract customers from searches and understand impact created by web sites, search engines and social networks in a measurable, predictable way, according to Yu.
