SAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the Salesforce.com AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion, drive higher adoption rates and accelerate the sales cycle.
The application also provides a prescriptive process with continuous coaching to revive stalled opportunities and quickly align sales rep activities with the business goals of their customers and prospects, company officials noted.
“Marketers are continually looking for ways help the sales professional remain relevant in light of changes in the buying process,” said Daniel West, EVP of Strategy and Corporate Development, in an interview with Demand Gen Report. “Quite often, part of the process is consolidating systems so that much of what the salesperson needs is delivered through the CRM system, so it made sense to offer this tool on the AppExchange.”
He noted that SAVO is considering making other offerings available on the AppExchange.