Intelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms.
The rise in marketing automation has produced an increasing amount of time-sensitive inbound leads, which presents a challenge for salespeople to follow up in a timely manner. The result is a greater need integrate marketing and sales automation to streamline the process moving prospects through the sales funnel, company officials noted.
“We see the positive impact that marketing automation companies such as Marketo, Eloqua, Silverpop, and Pardot have made to the top end of the sales funnel by bringing more qualified leads into businesses,” said Sean Gordon, CEO of Intelliverse. “With IntelliConnection, we are applying that same philosophy to our customer’s sales process to ensure that these qualified leads are contacted quickly and effectively by a salesperson.”
IntelliConnection can be used as a stand-alone application or as a fully integrated cloud dialing application within a CRM system, such as Salesforce.com. Common integration points include automatically putting web leads into a sales person’s calling list and providing the ability to create outbound sales dialing campaigns based on the score or rank assigned to a lead by the marketing automation platform.
