LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com, has secured $5.1 million in Series A funding.
LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account-based selling. LeanData’s solutions are designed to simplify lead management by matching leads against existing pipeline and accounts.
“Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system,” said Evan Liang, CEO, LeanData. “Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.”
The LeanData product suite is comprised of two solutions:
Lead2Account, to help sales and marketing view, organize and take quick action on the lead qualification process for account-based selling; and
Data Quality, for continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts.
The round was led by Shasta Ventures and includes new investments by Felicis Ventures, Correlation Ventures, and the Funders Club. Ravi Mohan, Managing Director at Shasta Ventures, joined the company’s board of directors.
