SIM Partners, a local and social marketing automation SaaS technology provider, raised $8 million in Series A funding to further develop its Velocity platform.
Velocity is designed to maximize an enterprise brand’s social, search and mobile reach at a location level through automation and scalability. The Saas solution uses data, context and conversions to deliver quantifiable results.
The investments from River Cities Capital Funds, a growth equity firm, and Jump Capital, a growth capital firm, will enable Velocity to expand across more platforms, devices and media.
“SIM Partners’ Velocity technology empowers enterprise brands with hundreds or even thousands of locations to create and manage their own strong digital presence in a branded, corporate-approved environment,” said Rob Heimann, Director at River Cities Capital. “Local digital marketing drives the best ROI for large multi-location brands and SIM provides the most efficient and effective solution for the complex issue of multi-site brand management.”
