IgnitionOne, a cloud-based digital marketing technology provider, announced that it has acquired Human Demand, a vendor of mobile advertising, audience and tracking solutions for marketers, , for an undisclosed fee. The acquisition is intended to further enhance IgnitionOne’s Digital Marketing Suite (DMS) with mobile display advertising and cross-device tracking capabilities.
IgnitionOne’s DMS is designed to provide users with a single location for buying, managing and optimizing digital media across search engines, display ads, social media and mobile devices. The suite also comes with data management, marketing automation and cross-channel attribution capabilities which aim to help users understand prospective and current customers.
Human Demand partnerships with mobile ad exchanges, third-party data providers and mobile publishers will now be maintained by IgnitionOne. Human Demand’s mobile media solution is designed to help marketers reach their mobile audience, while also offering hyper local geo-targeting to optimize campaigns.
“We continue to break new ground in our efforts to make marketing simple by bringing together the purchasing, optimizing and management of media as well as the centralizing of user data all in one place,” said Will Margiloff, CEO of IgnitionOne. “Human Demand brings to the table key capabilities that will make the Digital Marketing Suite the most complete and integrated technology in the industry.”
This is IgnitionOne’s second acquisition this year, following its purchase of digital marketing tech company Knotice in March.
