SoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics.
Scalable Video for Oracle Eloqua is positioned as a service to enable users to order custom video content and receive it on an estimated 14-day turnaround. The video content can then be embedded into Oracle Eloqua landing pages and email campaigns. In addition, marketers can use the video analytics feature to enhance lead scoring, nurturing and ROI measurement.
“SoMedia has combined video architecture control and scalable production with advanced video players and analytics platforms to deliver a video marketing solution that is performance driven, responsive and cost effective,” said George Fleming, Founder and CEO of SoMedia Networks. “Integrating with leading software platforms to enable an easier, more rapid deployment of video content is a key strategic initiative and we’re very excited to be able to introduce Scalable Video to Oracle Eloqua customers.”
