SharpSpring, a provider of CRM and marketing automation solutions, announced new features for its marketing automation solution intended to provide users with call tracking capabilities. The feature is designed to give sales teams insights that include data from both web and phone touch points.
The first product enhancement since being acquired by SMTP in August, the call tracking feature aims to provide a unified look at prospective buyers by combining call tracking and web tracking data all in a single platform.
“With integrated call tracking, SharpSpring pulls together all relevant customer touch points in a single, powerful platform for the first time,” said Rick Carlson, president of SharpSpring. “Outbound email marketing, web tracking, one-off emails, inbound phone calls and notes from phone calls are all presented in real-time in a single, unified view, providing actionable sales intelligence and automated marketing communications.”
