Francisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also boosting cloud development.
“Pricing is one of the most important factors for driving profit to the bottom line, and Vendavo is an early mover in the B2B pricing space,” said Petri Oksanen, a partner at Francisco Partners. “We look forward to partnering with the Vendavo leadership team to capitalize on this market opportunity and accelerate growth.”
As a provider of revenue and price optimization and management solutions for B2B mid-market and enterprise companies, Vendavo saw roughly 30% growth in bookings for the first half of 2014 and launched two price and sales effectiveness solutions. The company states that it helps deliver $2.5 billion in additional profits annually to customers in several industries, including: distribution, technology and manufacturing.
