Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and optimize landing pages without the need of IT support.
The new module is designed to help marketers to build and manage a large number of landing pages, personalize and customize their content, and automatically A/B test multiple variations. It also introduces the ability to create landing pages on the fly, pulling real-time data from feeds, databases and advertising campaigns.
“As a marketer, you are running dozens of concurrent campaigns,” said Liad Agmon, CEO of Dynamic Yield. “Data shows that landing pages that correlate exactly to your ad messages yield significantly higher conversion rates.
