QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools.
The module, which is designed to simplify the deployment of customer lifecycle marketing programs, is positioned to provide a holistic, real-time view of customers’ journeys.
Other features include:
- A drag and drop interface for both designing and executing customer lifecycle marketing programs;
- Clutter-Free Designs that visually consolidates any customer engagement and its outcomes, resulting in a single, easy-to-understand, object; and
- Real-Time Measurement of customers, intended to give a holistic view moving through their lifecycle programs.
“When you can see what’s working, what isn’t and then quickly change ineffective campaigns, then you begin to move at the speed of the customer, and continue to get better with every interaction,” Paul Mandeville, CPO for QuickPivot, noted.
