Ektron, a provider of digital experience management software, added integrations with Pardot, Eloqua and Silverpop marketing automation systems to its library of out-of-the-box data connectors.
By integrating data in real time from sales and marketing systems, Ektron is positioned to offer marketers a platform to deliver data-driven, personalized online experiences and targeted content to their prospects, leads and customers.
Ektron connectors provide bi-directional data integration between Ektron’s core Content Management System (CMS) and leading enterprise systems for CRM, marketing automation, social media, web analytics and enterprise content management.
“The marketing and customer experience management programs that achieve the biggest return on investment are those that take a data-driven, best-of-breed technology approach,” said Bill Rogers, CEO and Chairman of Ektron. “This allows us to develop a real-time, 360-degree view of the customer so each and every digital experience can be tailored and personalized.”
