DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line.
DataHero is designed to create charts based on patterns in the user’s cloud data. In addition, it offers the option to build custom charts to meet individual user needs. Charts and dashboards are automatically updated as the data in Marketo changes, providing real-time, on-demand insights.
“2015 is gearing up to be the year of cloud data,” said Chris Neumann, co-founder and CEO of DataHero. “Our partnership with Marketo helps marketers dig deeper into their marketing automation data and instantly combine it with Cloud Data from other services they rely on, providing a full picture of their marketing pipeline.”
