Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly increased their lead-to-opportunity conversion rates — boosting sales while reducing the sales cycle.
A few of the company’s new customers include ON24, Jama, Blackbaud and NewVoiceMedia.
To support the growing need for predictive lead scoring, Fliptop has also expanded its employee base by more than 130% since the start of 2014. The company also made key hires from companies such as Google and Demandbase, and started a Customer Success group.
“The market is rapidly accelerating for predictive scoring solutions,” saidDoug Camplejohn founder and CEO of Fliptop. “These solutions transform how B2B marketers source leads and close deals, making them smarter, proactive, and data-driven. The era of the predictive enterprise is here.”
