Highspot, a sales engagement platform provider, has integrated with the content collaboration platform Box, a move intended to increase marketing and sales alignment and boost sales effectiveness.
The integration is designed to allow Highspot users to manage and import content from within Box. Users can also use Highspot analytics to understand which content is relevant to a sales rep for their prospective buyer.
“Sales Enablement is all about making it easier for marketing and sales to create, manage, find and deliver the right content to the customer,” said Oliver Sharp, founder and VP of Product at Highspot. “This integration provides a streamlined solution from content management to delivery, making it easy for our Enterprise customers to make the most of their content in Box.”
