Versium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive analytics engine to help users understand buyer behavior based off certain characteristics — intending to enhance marketing effectiveness.
The website also allows users to append email addresses to update and enhance the data on prospective buyers. Users can also append their prospect’s demographic information and behavioral data.
Other offerings include:
- The ability to append phone numbers, and obtain further information based off of specific phone numbers;
- The option to score leads based off their estimated net worth; and
- Access to Datafinder API, which includes several web services to help connect business tools to the LifeData platform.
“We built Datafinder to give small to medium-sized businesses access to data and data technology that were previously only available to large enterprises,” said Chris Matty, CEO of Versium. “Predictive scores with LifeData allow businesses to gain the insightful value from predictive analytics without having to hire expensive data science resources or purchase expensive analytics platforms.”
