Demand Gen Report

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Revenue Strategies

 

This section highlights news, announcements and advancements in the area of Revenue Performance Management. The B2B market is increasingly subscribing to the “work backwards” approach to predict revenue and better manage the pipeline.



Gagein 2.0 Uses Predictive Scoring And Artificial Intelligence To Prioritize Sales Activities Print E-mail
Monday, 20 October 2014 08:34

gagein logoGagein announced the next generation of its sales productivity tools as well as upgrades to its Salesforce edition at Dreamforce.

The application is positioned as a tool that uses artificial intelligence, Big data analysis and predictive algorithms to find actionable sales triggers from online news.

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Brainshark Launches Sales Onboarding Platform Print E-mail
Friday, 17 October 2014 14:24

brainshark logoBrainshark announced the launch of Brainshark Sales Accelerator, a platform designed to boost sales onboarding, training and prospecting to help new sales reps close deals in less time.

The platform, which was unveiled at Dreamforce, is also positioned to help managers analyze the performance of reps and content to help identify how specific content affects sales cycles and coach sales reps more effectively.

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KnowledgeVision Teams With SAVO On Sales Enablement Offering, Adds Salesforce Connector Print E-mail
Friday, 17 October 2014 09:54

KnowledgeVision-SAVO logosKnowledgeVision and SAVO announced at Dreamforce that they have teamed up to offer multimedia enhancements for SAVO Inspire. Designed to help capture the attention of prospects and customers, the solution enables sales reps to incorporate interactive video elements into their presentations and digital conversations.

Available immediately, the solution is positioned to make it easy to create and use video-enabled online presentations as a fundamental part of the sales process. It combines KnowledgeVision’s Knovio apps with SAVO Inspire to help sales and marketing professionals create, send, track and measure personal multimedia communications. Detailed tracking and analytics inform the sender when the postcard is opened and exactly how the recipient interacts with the message.

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Demandbase Unveils Sales Accelerator Solution Print E-mail
Thursday, 16 October 2014 09:36

DemandbaseDemandbase, a provider of B2B marketing cloud solutions, announced the launch of Demandbase Accelerator, a solution designed to gather data from advertising and web site traffic and push it to the Salesforce1 Platform.

Announced at Dreamforce 2014, Demandbase Sales Accelerator is positioned to bridge the gap between marketing and sales teams — boosting overall alignment to increase overall sales effectiveness while also preventing waste in time and resources on accounts that will never buy.

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Enhanced Attribution and Revenue Reporting Among Upgrades To HubSpot’s Marketing Platform Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Friday, 19 September 2014 09:34

Inbound14 Bigger LogoIn addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a content calendar. These upgrades come as the company prepares to launch its IPO.

“Our ultimate goal since we started HubSpot has been to help companies and agencies worldwide grow their business with inbound marketing,” Dharmesh Shah, HubSpot’s Co-founder and Chief Technology Officer, told attendees at INBOUND 2014. “The product launches represent massive leaps in what’s possible for marketers with HubSpot’s platform, and include features that will help marketers worldwide fundamentally transform the buying experience e for their prospects, customers, and leads.”

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Social Selling Tools Playing A Bigger Role In The B2B Sales Process Print E-mail
Written by Brian Anderson, Associate Editor   
Wednesday, 10 September 2014 08:49

socialsellinggenericOnce a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification efforts.

According to recent LinkedIn research, 59% of buyers would think less of a sales person, and 53% would think less of that sales person’s company, if they made a cold call. However, 87% of B2B buyers had a favorable impression of a sales person who was introduced to them through someone in their professional network.

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Marketers Seek To Improve Buyer Engagement With Tighter Marketing And CRM Integration Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 13 August 2014 09:36

convergence imageWith marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the demand for greater visibility into the pipeline. Building strong links between marketing automation and CRM platforms offers many benefits, including improving lead quality, boosting the efficiency of the lead handoff process, and automating lead assignment.

Progressive companies are now moving beyond basic integration to take advantage of benefits such as real-time activity alerts, behavioral tracking and advanced lead nurturing that are possible when CRM and marketing automation systems converge.

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Qvidian Teams Up With Alinean To Help Sales Teams Prove Value Print E-mail
Friday, 27 June 2014 09:28

qvidianalinean logoQvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools.

Pairing Qvidian’s sales execution solutions and Alinean’s value actualization tools, sales teams will be able to communicate efficiently with prospective buyers in order to boost win rates, improve overall quota attainment and promote revenue growth.

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TIE Kinetix Unveils Sales Resource Center Print E-mail
Friday, 23 May 2014 10:14

TIE Kinetix logoTIE Kinetix, a SaaS provider of channel demand generation and sales conversion solutions, has launched The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.

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