Social & Mobile
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As B2B marketers continue to "crack the code" of how to capitalize on social media and mobile, the section highlights innovations and advancements in the way companies utilize these channels to enhance customer interactions and improve CRM.
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Friday, 24 May 2013 09:53 |
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 ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel.
The new capability integrates Pardot’s technology into Facebook tabs built on ExactTarget’s SocialPages, enabling marketers to capture leads by providing prospects an opportunity to register for contests or special offers on Facebook.
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Saturday, 18 May 2013 07:00 |
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 In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection.
The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement was made at the SAPPHIRE NOW conference in Orlando, Fla.
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Tuesday, 16 April 2013 09:36 |
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 The professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative application.
The transaction is valued at approximately $90 million, subject to adjustment, in a combination of approximately 90% stock and approximately 10% cash. The acquisition is expected to close during the second quarter of 2013.
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Monday, 08 April 2013 08:00 |
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 HubSpot announced the availability of RetweetLab, a free tool for marketers to analyze their Twitter account as well as their competitor’s to measure the effectiveness of tweets.
RetweetLab also measures the impact of hashtags on retweets from Twitter accounts and offers a breakdown of the time of day the account receives the most retweets. In addition, the new tool analyzes the impact of call-to-action within tweets, such as “please retweet.”
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Friday, 29 March 2013 09:13 |
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HubSpot yesterday announced the acquisition of startups Chime, a notification aggregator, and PrepWork, a calendar app.
Chime created Chrome plug-in that enables users to receive social media notifications via their browser while PrepWork constructed a platform which syncs with a user’s calendar to offer relevant, contextual information to offer insights to those on a meeting.
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Tuesday, 26 March 2013 00:00 |
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 Brainshark launched SlideShark Broadcasting, which makes it possible for in-person or remote attendees to view presentations in real time and provides presenters with in-depth information about attendees.
With the launch of SlideShark Broadcasting, presenters using SlideShark on iPads and iPhones can:
- Tap within the app to begin broadcasting their live presentations. Presenters each have a unique URL with their username that attendees use to join the broadcast;
- Invite attendees by email from within the app — either before the presentation starts or even during it — to click the link to join the broadcast;
- Receive visual alerts when someone enters/exits a broadcast; and
- Get an in-depth report on who attended the broadcast and for how long.
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Friday, 22 March 2013 07:57 |
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 TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New Orleans.
Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more effectively sell products, provide service, and support their customers from any location, according to company officials. The solution is compatible with most mobile browsers, is immediately available and does not require users to update their mobile devices.
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Thursday, 21 March 2013 08:51 |
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 Marketo announced its new social marketing application that features a tight integration between social, email, mobile and web channels. This new application transforms social marketing into a fully integrated marketing process that can be combined with email, web marketing, online events, and other customer communication strategies, according to company officials.
With this new social marketing application, dedicated social engagement campaigns such as social sweepstakes can use and feed into a unified customer profile database, and social marketing tactics can be added to amplify marketing campaigns in traditional digital channels.
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Tuesday, 19 March 2013 09:56 |
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 With the latest version of the Chatter collaboration tool from Salesforce.com, users will be able to access, create and act on customer information in the Chatter feed, from any mobile device.
With the new Chatter, mobile will be able to:
- Access all customer information stored inside Salesforce including customer accounts, campaigns, cases, leads, opportunities and custom apps built on top of the Salesforce Platform. Users can get real-time updates such as a quote approval, service inquiry or social conversation;
- Create and edit information and notifications from the new publisher that lets users seamlessly scroll through a variety of actions including files, photos, polls, and tasks; and
- Act on updates around contacts, accounts, opportunities, campaigns and custom records directly from the feed.
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