Marketing Performance Management from Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best practice response lifecycle management. It is built completely on the Salesforce platform and is compatible with leading marketing automation solutions.
Marketing Performance Management from Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best practice response lifecycle management. It is built completely on the Salesforce platform and is compatible with leading marketing automation solutions.
{loadposition C2C13IAA}Features/Functionality
Campaign Management: Handles all the complex revenue attribution and funnel analysis so marketers know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
Response Lifecycle Management: Ensures rep engagement on all actionable marketing responses across both Leads and Contacts in Salesforce.com. Align with and empower sales to see rep assignment and follow up volume, SLA compliance, and current and historical engagement outcomes by individual response. Response Lifecycle Management includes response evaluation, assignments, notifications, and a full history of every response and its outcome.
Marketing Analytics: Gives marketers all of the marketing answers right in Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.
Targeted Users
Salesforce customers using Enterprise edition. Specifically targeted toward executive teams (CEO, COO, CFO, CMO, VP Sales, etc.), Marketing Managers/Directors, Marketing Operations, Sales Operations and Demand Generation Managers/Directors.
Compatibility
Built on the Salesforce platform, Full Circle CRM works out of the box with leading marketing automation vendors, including Marketo, Eloqua, Act-On, Genius and Pardot.
Delivery/Pricing Models
Marketing Performance Management from Full Circle CRM is cloud based and available whenever users log into Salesforce.com. Customers can purchase an annual subscription with price based on database size (leads and contacts)
Competitive Positioning
Marketing Performance Management is the only native Salesforce.com marketing application that provides accurate campaign attribution and weight campaign influence. Full Circle CRM gives marketing and sales visibility into the historical performance of all campaign responses across leads and contacts though its best practice response management functionality. Providing detailed response outcomes, funnel conversion, and velocity metrics directly in Salesforce.com ensures a common source of truth for both sales and marketing.
Contact Information:
650-641-2766
5 Minute Product Demo Video: http://www.fullcirclecrm.com/demo5
Request a Demo: http://fullcirclecrm.com/salesforce-response-management/get-started/
