The Kontera Content Discovery solution examines content throughout the Internet to help social marketers, content teams and community managers identify trends to incorporate into their marketing strategies.
The Kontera Content Discovery solution examines content throughout the Internet to help social marketers, content teams and community managers identify trends to incorporate into their marketing strategies.
Features/Functions
Using Big Data, Kontera Content Discovery identifies what content is being consumed within interest areas. This enables users to relate multiple topics and themes and perform complex analysis. The system provides a single dashboard for surfacing and ranking all relevant articles, videos, social posts and images. An integrated publishing feature allows users to quickly publish to major social platforms. The system also provides metrics, including views, sharing, trends and content popularity.
Compatibility
The solution integrates with a number of social platforms, including Facebook, Twitter and LinkedIn. It is also compatible with many existing social marketing systems.
Competitive Positioning
Kontera Content Discovery allows content marketers and community managers to perform three key tasks:
- Analyze what content is of interest to different target audiences, based off multiple interest areas and themes;
- Discover which styles of content resonates with the user’s target audience, offering a single location to compare and contrast content effectiveness; and
- Measure the overall effectiveness of the user’s content, including content views, shares and topic popularity.
Contact Information
Kontera
151 W. 25th Street, 9th Floor
New York, NY 10001
646-742-9470
