Captora‘s free Content Marketing Scorecard provides marketers with a detailed assessment of their content marketing programs versus competitors. The scorecard was created by former executives and senior leaders at Marketo, Google, and CallidusCloud.
Captora‘s Content Marketing Scorecard provides marketers with a detailed assessment of their content marketing programs versus competitors. The scorecard was created by former executives and senior leaders at Marketo, Google, and CallidusCloud.
Features/Functionality
The solution leverages Captora’s powerful engines to demonstrate how well your content marketing assets are performing. With the scorecard, you will also uncover “demand signals” that can drive more leads for your products or services using existing content.
Compatibility
Captora’s paid product integrates into all of the major marketing automation solutions and CRM solutions, including Salesforce, Marketo, Eloqua and Act-On.
Delivery/Pricing Models
The competitive content marketing scorecard is currently free. The Content Marketing Scorecard can be accessed by going to the Captora web site and entering your company’s URL and three competitors to get started.
Current Clients/Users
Marketo, Salesforce, ServiceMax, Appdynamics, TIBCO, International Culinary Center, and more.
Competitive Positioning
Captora believes the future of marketing blends Big Data, content and multi-channel campaign optimization to help marketers meet and exceed pipeline goals.
The future of demand generation success requires marketers to have both a holistic view of all of their marketing channels and to automate hundreds of campaigns leveraging machine intelligence. Captora is the only solution for marketers that optimizes campaigns across organic, paid, social and more.
Contact Information
Captora
450 Ferguson Drive
Mountain View, CA 94040
sales@captora.com
