Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.
Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.
Feature/Functionality
A new strategy for many B2B companies, display ad targeting platforms allow users to target individuals based on records in the company’s CRM system. The solution uses the prospect list provided by the user — primarily using the prospective buyer’s email address — to track and place display ads in locations where the targeted buyer will view it.
Compatibility
Terminus is a standalone solution, but the vendor plans to integrate with platforms such as Salesforce and Marketo in the future.
Competitive Positioning
The solution offers a wide array of targeting options that users can leverage to put their display ads in front of the right prospects — at the right time.The platform gives users the ability to customize their targeting options,which ultimately maximizes the user’s targeting effectiveness and increases the potential for prospective buyers to move along the buying cycle.
Along with CRM targeting, the list of options includes:
- Account-based targeting, which allows users to target companies at the rooftop level and target the right people within a particular organization;
- Industry Targeting, where users utilize behavioral data from roughly 25 different data providers to target 3rd party data segments;
- Contextual Targeting, which gives users the option to target prospects based on the page content where the display ad will be placed; and
- B2B Retargeting, aiding users in nurturing and retargeting previous website visitors and existing customers.
Contact Info
3423 Piedmont Road NE, Suite 560
Atlanta, GA 30305
888-689-6670
