Dreamforce 2013: Jim Williams, VP of Marketing, Influitive

Published: December 12, 2013
 

Jim Williams, VP of Marketing, Influitive

Advocates are playing an increasingly important role in B2B marketing, Jim Williams, VP of Marketing for Influitive, told Demand Gen Report in an interview at Dreamforce. He said many major marketing organizations are having success by enlisting their fans to get the word out about their products.

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