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How Digital Inundation Is Fueling The Resurgence Of Direct Mail

During this interview at the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and PFL CEO Andrew Field discusses the resurgence of direct mail within the B2B marketplace, what is causing that resurgence and the art of formulating the right messaging for successful direct marketing campaigns. Field also discusses how direct mail can be integrated into other marketing channels to align campaigns and boost brand awareness.