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The Art And Science Of Account-Based Marketing

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard also highlights the success Vidyard has seen with its ABM program thanks to healthy alignment between marketing and sales and relevant (and contextual) content.