DGR TV http://www.demandgenreport.com Sun, 23 Jul 2017 05:57:43 -0400 en-gb Technology Fueling The B2B Engagement Economy http://www.demandgenreport.com/interactive/dgr-tv/technology-fueling-the-b2b-engagement-economy http://www.demandgenreport.com/interactive/dgr-tv/technology-fueling-the-b2b-engagement-economy Technology Fueling The B2B Engagement Economy

During an interview with Demand Gen Report, Marketo CEO Steve Lucas shares his thoughts on the company’s positioning in the B2B tech space, as well as how he sees the future of AI playing out to help marketers deliver the best customer experience. Lucas also discusses the growing importance of promoting engagement within the B2B community—a main topic of discussion at this year’s upcoming Marketing Nation Summit.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 18 Apr 2017 10:52:46 -0400
The Evolution Of ABM With #FlipMyFunnel http://www.demandgenreport.com/interactive/dgr-tv/the-evolution-of-abm-with-flipmyfunnel http://www.demandgenreport.com/interactive/dgr-tv/the-evolution-of-abm-with-flipmyfunnel The Evolution Of ABM With #FlipMyFunnel

At the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and Terminus’ Co-founder & CMO Sangram Vajre met up to discuss how the event has grown over the past year. Vajre also discusses the growth of ABM University, the announcement of Terminus ABM Cloud for Salesforce and what they both mean to the expansion of ABM in the B2B marketplace.

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feed@demandgenreport.com (Mike Santos) DGR TV Thu, 22 Sep 2016 08:05:00 -0400
How To Leverage The Other ABM: Attention-Based Marketing http://www.demandgenreport.com/interactive/dgr-tv/how-to-leverage-the-other-abm-attention-based-marketing http://www.demandgenreport.com/interactive/dgr-tv/how-to-leverage-the-other-abm-attention-based-marketing How To Leverage The Other ABM: Attention-Based Marketing

In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared takeaways from her session where she discussed how marketers must focus on retaining buyer attention and staying relevant to the finite list of accounts you are targeting at a time. She also explained content marketing automation and how it can help B2B marketers measure how prospective buyers engage with content once they open it.

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feed@demandgenreport.com (Mike Santos) DGR TV Wed, 21 Sep 2016 10:03:00 -0400
The Art And Science Of Account-Based Marketing http://www.demandgenreport.com/interactive/dgr-tv/the-art-and-science-of-account-based-marketing http://www.demandgenreport.com/interactive/dgr-tv/the-art-and-science-of-account-based-marketing The Art And Science Of Account-Based Marketing

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard also highlights the success Vidyard has seen with its ABM program thanks to healthy alignment between marketing and sales and relevant (and contextual) content.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 20 Sep 2016 15:01:47 -0400
How To Make ABM A Part Of Your Broader Marketing Mix http://www.demandgenreport.com/interactive/dgr-tv/how-to-make-abm-a-part-of-your-broader-marketing-mix http://www.demandgenreport.com/interactive/dgr-tv/how-to-make-abm-a-part-of-your-broader-marketing-mix How To Make ABM A Part Of Your Broader Marketing Mix

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy. She also highlighted the different technologies having a positive impact on her ABM initiatives, including predictive analytics sales enablement solutions.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 20 Sep 2016 14:59:26 -0400
How Digital Inundation Is Fueling The Resurgence Of Direct Mail http://www.demandgenreport.com/interactive/dgr-tv/how-digital-inundation-is-fueling-the-resurgence-of-direct-mail http://www.demandgenreport.com/interactive/dgr-tv/how-digital-inundation-is-fueling-the-resurgence-of-direct-mail How Digital Inundation Is Fueling The Resurgence Of Direct Mail

During this interview at the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and PFL CEO Andrew Field discusses the resurgence of direct mail within the B2B marketplace, what is causing that resurgence and the art of formulating the right messaging for successful direct marketing campaigns. Field also discusses how direct mail can be integrated into other marketing channels to align campaigns and boost brand awareness.

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feed@demandgenreport.com (Mike Santos) DGR TV Fri, 26 Aug 2016 16:26:00 -0400
How MarTech Is Evolving Today's Marketing Teams http://www.demandgenreport.com/interactive/dgr-tv/how-martech-is-evolving-today-s-marketing-teams http://www.demandgenreport.com/interactive/dgr-tv/how-martech-is-evolving-today-s-marketing-teams How MarTech Is Evolving Today's Marketing Teams

In a Q&A moderated by Jeff Perkins of QA Symphony" during the Atlanta CMO Breakfast, Terminus' Sangram Vajre and ion interactive's Scott Brinker discuss how technology is impacting marketing characteristics and culture. The duo also discusses the skill sets that are growing in popularity within marketing teams.

Get access to more info on account-based marketing (#ABM) & #MarTech.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 07 Jun 2016 08:51:54 -0400
Tech, Knowledge And Communication Empower Data-Driven B2B CMOs http://www.demandgenreport.com/interactive/dgr-tv/tech-knowledge-and-communication-empower-data-driven-b2b-cmos http://www.demandgenreport.com/interactive/dgr-tv/tech-knowledge-and-communication-empower-data-driven-b2b-cmos Tech, Knowledge And Communication Empower Data-Driven B2B CMOs

Today’s B2B CMOs are growing more data-driven in their initiatives to drive demand and generate high-quality leads. In an interview with the Demand Gen Report team, Ken Wincko, SVP of Marketing at PR Newswire, discussed several topics from a recent white paper the company published — titled Meeting Demand: A Guide To Becoming A Data-Driven CMO. Wincko discussed the importance of becoming a data-driven CMO, the cultural shift required to get everyone within the organization on board with taking a data and measurement oriented approach to sales and marketing, as well as the growing impact of marketing technologies and the expanding skill sets marketing teams need to maximize success.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 05 Apr 2016 08:20:00 -0400
New Technology Led To The ABM Boom In B2B http://www.demandgenreport.com/interactive/dgr-tv/new-technology-led-to-the-abm-boom-in-b2b http://www.demandgenreport.com/interactive/dgr-tv/new-technology-led-to-the-abm-boom-in-b2b New Technology Led To The ABM Boom In B2B

During a video interview at the 2016 B2B Content2Conversion Conference, Televerde’s Ray Kemper highlighted how attendees were looking to learn more about account-based marketing (ABM) and how to get the most out of their marketing technology investments. Newer technology allows marketers to implement ABM more easily and efficiently, so these ABM newcomers aimed to learn more about the potential they had with their technology and their ABM efforts.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 29 Mar 2016 14:33:39 -0400
Content Goes From “Boring-To-Boring” To “Brilliant-To-Brilliant” http://www.demandgenreport.com/interactive/dgr-tv/content-goes-from-boring-to-boring-to-brilliant-to-brilliant http://www.demandgenreport.com/interactive/dgr-tv/content-goes-from-boring-to-boring-to-brilliant-to-brilliant Content Goes From “Boring-To-Boring” To “Brilliant-To-Brilliant”

During a video interview at the 2016 B2B Content2Conversion Conference, SnapApp’s Vanessa Porter highlighted how creating personalized experiences with prospective buyers was a key theme discussed at the event. Porter noted how having a firm grasp on buyers’ needs and leveraging that information when producing content can help B2B marketers create content that resonates within target audiences.

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feed@demandgenreport.com (Mike Santos) DGR TV Tue, 29 Mar 2016 14:29:42 -0400