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DGR TV

DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!

Justin Gray, CEO, LeadMD - Content

To effectively speak to buyer needs and pain points, marketers are integrating content messaging into their overall campaign strategies. Gray highlights the need for organizations to effectively demonstrate thought leadership to speak to buyer pain points and objectives. Additionally, Gray…

Justin Gray, CEO, LeadMD - Process

“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation. Gray highlights the need for organizations to embrace all three components to effectively develop a “buyer persona” and understand how to speak…

Justin Gray, CEO, LeadMD - Analytics

Many marketers are starting to realize the value of analytics in mining successful prospect relationships, as well as understanding marketing’s impact on revenue. Gray highlights why analytics are critical for successful campaign management. Additionally, Gray discusses ROI pressures and how…

Flint McGlaughlin (Value Proposition at B2B Summit)

Savvy BtoB buyers are conducting their own research on vendors and solution providers without the help of salespeople. This challenges organizations to clearly and immediately demonstrate value by resonating with their target buyers. During the MarketingSherpa B2B Summit September 26-27…
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