Tracking the True TCO & ROI of Marketing Automation 5 Key Factors to Consider Before Choosing a Solution While Industry analysts consistently encourage companies to automate their marketing processes and systems, they caution executives not to expect a "magic wand" effect on their business. The Following white paper will outline 5 key considerations of TCO and ROI measurement that companies can use a guide to help select the solution that best fits their infrastructure and overall strategy for demand generation. Tuning Up Your Demand Gen Engine 5 Key Checkpoints to Gauge Your Pipeline Building Strategies Click here to Download >> Demand generation has proven to be a truly integrated, end-to-end, process and the smart companies are optimizing each phase of the process. In this white paper we look at some of the case studies and best practices that have been identified in the following 7 key areas: · Lead Generation Strategies; · Lead Management Processes; · Nurturing/Pipeline Acceleration Tactics · Marketing Automation Tools · Sales Enablement/Effectiveness In each of these areas we will provide background and guidelines on how companies can compare and contrast their current strategies against the “Leaders & Laggards” in demand generation. Hopefully, this will help you examine where your company has room for improvement and help you get started on a plan to fine-tune your demand generation efforts. Search Marketing White Paper Integrating Search Into A Multi-Channel Strategy Click here to Download >> Search has become the central hub for all marketing channels, as consumers are driven to search after they have seen a television message, a print ad or online marketing. This paper, provided by Epsilon, will provided insights to help marketers integrate search marketing into their media planning strategy and analytics, rather than treating it as a standalone strategy. New White Paper: Marketing Performance Management Building A Performance Measurment Culture In Marketing Click here to Download >> By Carol Myers, SVP and CMO, Unica Many organizations are implementing formal Marketing Performance Measurement (MPM)solutions to quantitively analyze results against strategic goals, objectives and commitments. This paper focuses on the business drivers, considerations, and tips for building a performance measurment culture. Sales Enabled Marketing -- Accelerating Your Strategic Account Pipeline Scott Gillum and Mark Donnolo, MarketBridge Click here to Download >> Across most B2B organizations, marketing typically generates only 15%-17% of the lead flow, with the rest generated primarily by the sales organization. If marketing only contributes a small percentage of the opportunities at the front end of the pipeline, what can it do to support and drive results for the other 85% of the leads created by sales, specifically in strategic accounts? Too few strategic account managers receive the benefits of marketing's other role: opening up the pipeline through sales enablement. ©2007 DemandGen. All rights reserved.